White Goods

Press

Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights

Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.

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Press

Amazon feels the heat as Argos tops search chart for cooking appliances

UK web search volumes for cooking appliances in February surged 5% on the previous quarter and at the expense of refrigeration, dishwasher and laundry products, reveals the latest quarterly White Goods research from Greenlight. Whilst Argos held its lead as the most visible site for cooking appliances-related searches, Amazon UK, which the previous quarter ranked second, slipped to fourth place as Appliances Online and Tesco nudged ahead of it

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White Goods

White Goods Sector Report, Issue 16, February 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products

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White Goods

White Goods Sector Report, Issue 15, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products

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White Goods

White Goods Sector Report, Issue 14, August 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products.

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Blog Posts

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Blog Posts

Consumer searches for White Goods show signs of being static

UK online searches for cooking, refrigeration, and dishwasher and laundry products seem to have remained static going by Greenlight's latest quarterly research. It shows queries for white goods products totalled 1 million in February - little rise on November 2011’s 957,000 or those of August 2011 which also stood at 1 million.

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