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Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

With the Diamond Jubilee behind us, and less than 50 days until the start of the Olympic games, things are starting to ramp up for Olympic sponsors. However, the last two weeks reveal the down sides to Olympic sponsorship, with social media playing a central role in delivering the challenge. Find out how the brands we're following have faired and if they're on track when it comes to working the social media relay in their favour.

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3 arguments AGAINST following the herd and including social media buttons and widgets on your site

Whenever a new social network starts gaining in popularity (recently it’s been Google+ and Pinterest), there always seems to be a mad rush to add the new network’s ‘share’ button to every web page on the planet in fear of missing out on a traffic deluge. But are you really going to miss out on traffic if you don’t include these buttons or widgets on your site?

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Search for Loans up 6% at expense of Mortgages,

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted fo

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Blog Posts

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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