Tools and Technology
By Krishna Rao | 04 July 2012 |
Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.
By Greenlight | 31 May 2012 |
For quite some time, digital marketers have leant heavily on attributing all the credit for an online sale to the activity which generated the ‘last click’. However, research from Google shows ‘last click attribution’ relates to consumers who’ve already made the decision to purchase online. Therefore, when it comes to advertising online, marketers should be focussing their expenditure higher up in the funnel, in order to capture and influence shoppers at the research stage, thereby maximising on budgets. Enter ‘Attribution Modelling’.
Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012
By Krishna Rao | 16 May 2012 |
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re
By Greenlight | 30 March 2012 |
Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...