Tools and Technology

Blog Posts

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Press

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Press

Christmas comes early for Digital Marketers

Greenlight has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

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Blog Posts

Greenlight lines up biggest names in the Search and Social Space for Christmas Conference

Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.

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Blog Posts

‘Attribution Modelling’ – it’s not all about the ‘last click’

For quite some time, digital marketers have leant heavily on attributing all the credit for an online sale to the activity which generated the ‘last click’. However, research from Google shows ‘last click attribution’ relates to consumers who’ve already made the decision to purchase online. Therefore, when it comes to advertising online, marketers should be focussing their expenditure higher up in the funnel, in order to capture and influence shoppers at the research stage, thereby maximising on budgets. Enter ‘Attribution Modelling’.

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Whitepapers

Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

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Events

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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