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Instagram reigns supreme for #LFW2016 mentions

Instagram reigns supreme for #LFW2016 mentions

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.

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Press

1 in 4 Brits to take a ‘digital detox’ in 2016

1 in 4 Brits to take a ‘digital detox’ in 2016

One in four Brits are planning to reduce their use of social media and digital devices, according to research commissioned by digital marketing agency Greenlight. With the average Brit now spending almost three hours online every day, according to the Internet Advertising Bureau, Greenlight commissioned the study to assess how consumer use of social media and digital devices, such as smartphones and tablet PCs, is likely to change in the future.

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Blog Posts

Top tips on how to go global with your digital marketing strategy

Top tips on how to go global with your digital marketing strategy

Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.

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Blog Posts

What 2015 taught us about the world of social

What 2015 taught us about the world of social

This time last year, we had something of a face-off in the agency between two opposing camps: those who felt brands would empower their staff to share social messages in 2015, and those who were unconvinced that brands were ready to truly embrace digital. We narrowly came down on the pessimistic side of the argument, but what actually happened over the last 12 months?

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Blog Posts

Revive your brand message through storytelling on social media

Revive your brand message through storytelling on social media

As we enter 2016 we’ll be saying “goodbye” to random product ads and we’ll start to embrace storytelling advertising strategies across search channels. You may recall that last year I predicted the evolution of hyper-targeted campaigns which saw brands use the power of audience targeting via their chosen medium to target customers and potential customers with tactics such as Custom Audiences. Google has now jumped on the bandwagon with the introduction of Customer Match, allowing advertisers to target their existing customers with tailored campaigns and remarketing tactics.

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Blog Posts

Video is the channel brands need to focus on in 2016

Video is the channel brands need to focus on in 2016

The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.

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Blog Posts

Retailers face biggest fight yet for online dominance in 2016

Retailers face biggest fight yet for online dominance in 2016

With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.

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