By Greenlight | 15 December 2015 |
Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.
By Kevin O'Connor | 07 December 2015 |
“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.
By Bea Patman | 07 December 2015 |
Akin to Great Britain’s celebrations of Queen Elizabeth II becoming the longest-reigning UK monarch this year, the marketing world will enjoy similar celebrations in 2016, as content – for yet another year – reigns king. Alright, it’s not the most ground-breaking prediction. Or original. In fact, it doesn’t sound like much of a prediction at all just yet. But a brief look back over the past year in advertising should help illustrate just why we believe that all roads point to editorial content in 2016.
By Greenlight | 07 December 2015 |
There’s no doubt that the biggest SEO event in 2015 has been the Google mobile-friendly algorithm update in April, also known as ‘Mobilegeddon’. The vast industry coverage and actions which followed have influenced how we think about mobile, however, many issues remain unresolved and many questions have been left unanswered.
By Andy Way | 07 December 2015 |
This time last year, we had something of a face-off in the agency between two opposing camps: those who felt brands would empower their staff to share social messages in 2015, and those who were unconvinced that brands were ready to truly embrace digital. We narrowly came down on the pessimistic side of the argument, but what actually happened over the last 12 months?
By Adam Bunn | 07 December 2015 |
One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.
By Greenlight | 02 December 2015 |
As 2015 comes to a close, we look at the trends and strategies which we believe will shape digital marketing in 2016 across SEO, Social Media, Paid Media, Mobile and Content Marketing.