Search Engine Optimisation

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The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

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Blog Posts

Google’s new search console API is now available!

Google’s new search console API is now available!

At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).

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Blog Posts

Google’s ‘newsworthy’ update

Google’s ‘newsworthy’ update

For the second time in a month, we’ve seen Google update its core algorithm without making any official announcements. The first tweak, which was nicknamed the ‘quality update’ or ‘phantom update’, marked a change in how Google assesses content quality, whereas the most recent update (which went live on the 18th June 2015) has been dubbed as the ‘newsworthy’ update, or even the ‘news-wave’ update in some circles.

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Blog Posts

Google 'Now On Tap' – the growing importance of mobile search

Google 'Now On Tap' – the growing importance of mobile search

During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.

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Blog Posts

How operating search with the right keys can kick-start great link earning

If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.

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Blog Posts

Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Automotive

Automotive Sector Report, Issue 3, November 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Automotive sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Dealers, Manufacturers.

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