Search Engine Optimisation
By Greenlight | 17 March 2017 |
The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.
By Greenlight | 01 March 2017 |
Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.
By Agata Bowden | 14 January 2017 |
Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.
By Greenlight | 13 December 2016 |
With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!
By Stefania Romanelli | 25 November 2016 |
On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.
By Jake Ramon-Capon | 14 November 2016 |
Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.