Search Engine Optimisation
By Stefania Romanelli | 25 November 2016 |
On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.
By Jake Ramon-Capon | 14 November 2016 |
Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Greenlight | 23 May 2016 |
The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.
By Adam Bunn | 16 May 2016 |
Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.
By Adam Bunn | 09 May 2016 |
Last October’s RankBrain story was one of the splashiest of 2015. When I studied the impact RankBrain seemed to be having on the SERPs and the information available about it, including two different patents that seemed closely related to what RankBrain is supposed to do, I was reminded a lot of a previous update from Google called Hummingbird. You may remember it as 2013’s major algorithm update, which I wrote about in the 2013 SEO Briefing that year.
By Bea Patman | 28 April 2016 |
SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.