Search Engine Optimisation

Blog Posts

Make your organic listing more effective in four easy steps

Make your organic listing more effective in four easy steps

Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.

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Magazine

Greenlight Predictions: 2017 Edition

Greenlight Predictions: 2017 Edition

With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!

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Blog Posts

All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Blog Posts

Winning SEO insights to maximise your Black Friday campaign

Winning SEO insights to maximise your Black Friday campaign

Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.

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Magazine

SEO & Digital PR: Better Together

SEO & Digital PR: Better Together

It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.

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Magazine

The SEO Brief: News Bites

The SEO Brief: News Bites

The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.

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Magazine

The SEO Brief: Patent Watch

The SEO Brief: Patent Watch

Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.

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