Search Engine Optimisation

Blog Posts

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

Back in February, in light of John Mueller’s not-so-positive commentary on link building, I wrote that links and link building are not dead! Of course, the old SEO witchcraft that some still practice today has to end. However, I did insist that content-driven link earning is the way to go for a future-proof SEO strategy. We are approaching the last month of 2015 and a few recent opinion pieces from reputable SEO publications suggest that some of the shine of content marketing for SEO may have worn off. Let’s revisit the subject by delving into one of the core articles.

View the blog post

Blog Posts

Get to know Google’s RankBrain

Get to know Google’s RankBrain

It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?

View the blog post

Blog Posts

The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

View the blog post

Blog Posts

Google’s new search console API is now available!

Google’s new search console API is now available!

At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).

View the blog post

Blog Posts

Google’s ‘newsworthy’ update

Google’s ‘newsworthy’ update

For the second time in a month, we’ve seen Google update its core algorithm without making any official announcements. The first tweak, which was nicknamed the ‘quality update’ or ‘phantom update’, marked a change in how Google assesses content quality, whereas the most recent update (which went live on the 18th June 2015) has been dubbed as the ‘newsworthy’ update, or even the ‘news-wave’ update in some circles.

View the blog post

Blog Posts

Google 'Now On Tap' – the growing importance of mobile search

Google 'Now On Tap' – the growing importance of mobile search

During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.

View the blog post

Blog Posts

How operating search with the right keys can kick-start great link earning

If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2016 Greenlight. All Rights Reserved Terms & Conditions