Search Engine Optimisation
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Greenlight | 23 May 2016 |
The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.
By Adam Bunn | 16 May 2016 |
Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.
By Adam Bunn | 09 May 2016 |
Last October’s RankBrain story was one of the splashiest of 2015. When I studied the impact RankBrain seemed to be having on the SERPs and the information available about it, including two different patents that seemed closely related to what RankBrain is supposed to do, I was reminded a lot of a previous update from Google called Hummingbird. You may remember it as 2013’s major algorithm update, which I wrote about in the 2013 SEO Briefing that year.
By Bea Patman | 28 April 2016 |
SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.
By Greenlight | 26 April 2016 |
On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.