Search Engine Optimisation
By Agata Bowden | 14 January 2017 |
Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.
By Greenlight | 13 December 2016 |
With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!
By Stefania Romanelli | 25 November 2016 |
On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.
By Jake Ramon-Capon | 14 November 2016 |
Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Greenlight | 23 May 2016 |
The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.
By Adam Bunn | 16 May 2016 |
Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.