By Krishna Rao | 24 October 2013 |
The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by leading independent digital marketing agency, Greenlight. According to the report, queries relating to nail care and fragrances saw the highest gains.
By Krishna Rao | 22 October 2013 |
News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.
By Krishna Rao | 16 October 2013 |
The volume of UK online searches for cruise holidays in August rose a staggering 66% on May levels, reveals analysis of the latest search data from Greenlight. Its latest report covering the sector also found queries for cruise excursions on the UK’s river Thames saw the biggest increase compared to the Caribbean, Mediterranean and the Nile.
By Krishna Rao | 10 October 2013 |
UK Search Awards 2013 today announced its shortlisting of Greenlight for six awards, in recognition of the exemplary results the agency has delivered for its clients and for its innovative, unique proprietary search marketing technology platform, Hydra.
By Inderpaul Rai | 09 October 2013 |
Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.
By Krishna Rao | 07 October 2013 |
There were three times as many online searches for Lifestyle & Boutique hotels in the UK than there were for those located in short-haul and long-haul destinations combined, reveals the latest analysis of specialist hotels search data from Greenlight.
By Krishna Rao | 03 October 2013 |
Car rental search volumes in August saw a 28% uplift on May levels and queries for vehicle hire in short-haul destinations saw the biggest increase, reveals the latest research from leading independent digital marketing agency, Greenlight.