Paid Search


The PPC Brief: Winter 2013/14

This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.

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Web searches for cruise breaks to the Caribbean up 50%

The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.

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Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Greenlight's 2014 Predictions

What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience out for the blooper at the end!

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