By Inderpaul Rai | 09 October 2013 |
Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.
By Krishna Rao | 07 October 2013 |
There were three times as many online searches for Lifestyle & Boutique hotels in the UK than there were for those located in short-haul and long-haul destinations combined, reveals the latest analysis of specialist hotels search data from Greenlight.
By Krishna Rao | 03 October 2013 |
Car rental search volumes in August saw a 28% uplift on May levels and queries for vehicle hire in short-haul destinations saw the biggest increase, reveals the latest research from leading independent digital marketing agency, Greenlight.
By Krishna Rao | 02 October 2013 |
Online searches for flights in August rose 44% on May levels and those pertaining to domestic destinations and the Republic of Ireland saw the biggest gains, reveals the latest analysis of search data for the sector by Greenlight.
By Catriona Macleod | 01 October 2013 |
In this series of blog posts, we give you an insight into what it's like to work at Greenlight! In this blog, meet Inderpaul Rai, who offers a view into a day in the life of a Paid Media Executive.
By Krishna Rao | 27 September 2013 |
Consumer online searches for hotels and lodgings based domestically outnumbered those located overseas by three to one, reveals the latest data from Greenlight.
By Krishna Rao | 12 September 2013 |
Greenlight has been named as the winner of the 51-100 digital staff Elite Poll in this year’s Drum Digital Census which covered three research areas – financial performance, client satisfaction and the respect of peers.