By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.
By Catriona Macleod | 05 December 2013 |
What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!
By Krishna Rao | 04 December 2013 |
Quarterly analysis of the latest consumer online search data for energy from Greenlight, shows price comparison-related queries rose 29% on July levels, as the first of successive fuel price hike announcements from the big six energy companies kicked off in October.
By Krishna Rao | 21 November 2013 |
Consumers going online to look up personal finance products in October searched mostly for loans, mortgages and credit cards, shows the latest search data from Greenlight.
By Krishna Rao | 13 November 2013 |
A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014.
By Krishna Rao | 11 November 2013 |
Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals Greenlight's latest analysis of fashion-related search data. Womenswear made the highest gains on the previous quarter with searches pertaining to swimwear dominating.
By Krishna Rao | 29 October 2013 |
Online search volumes for consumer electronics in September were up 43% on June levels, and those for both small and large kitchen appliances saw the highest quarter-on-quarter gains, reveals analysis of the latest search data for the sector by Greenlight.