Paid Search

Car Hire

Car Hire Sector Report - December 2014

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Car Hire sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Blog Posts

Still managing paid search manually? It’s time to consider automating the process

Still managing paid search manually? It’s time to consider automating the process

There’s no rest for the wicked and that couldn’t be truer when managing paid search campaigns, particularly for brands with an international outlook.

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Blog Posts

Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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Blog Posts

Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

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Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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Press

Firms potentially to invest effort in the wrong type of Search Engine Optimisation

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.

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