Paid Search

Blog Posts

Video is the channel brands need to focus on in 2016

Video is the channel brands need to focus on in 2016

The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.

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Press

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Almost one in three (30%) Instagram users have bought items after seeing them on the app, yet 60% of marketers aren’t currently targeting Instagram users, Greenlight reveals.

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Holidays

Holidays Sector Report - April 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

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Car Hire

Car Hire Sector Report - December 2014

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Car Hire sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Blog Posts

Still managing paid search manually? It’s time to consider automating the process

Still managing paid search manually? It’s time to consider automating the process

There’s no rest for the wicked and that couldn’t be truer when managing paid search campaigns, particularly for brands with an international outlook.

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Blog Posts

Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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