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Greenlight lines up biggest names in the Search and Social Space for Christmas Conference

Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.

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Blog Posts

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

With the Diamond Jubilee behind us, and less than 50 days until the start of the Olympic games, things are starting to ramp up for Olympic sponsors. However, the last two weeks reveal the down sides to Olympic sponsorship, with social media playing a central role in delivering the challenge. Find out how the brands we're following have faired and if they're on track when it comes to working the social media relay in their favour.

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Blog Posts

3 arguments AGAINST following the herd and including social media buttons and widgets on your site

Whenever a new social network starts gaining in popularity (recently it’s been Google+ and Pinterest), there always seems to be a mad rush to add the new network’s ‘share’ button to every web page on the planet in fear of missing out on a traffic deluge. But are you really going to miss out on traffic if you don’t include these buttons or widgets on your site?

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Whitepapers

Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

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Press

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Blog Posts

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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