By Daniel Lee | 10 November 2015 |
It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?
By Isabel Figueiredo | 09 November 2015 |
We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.
By Rosie Fitzpatrick | 23 October 2015 |
Last month after much speculation and debate, Google finally announced the introduction of the long awaited Customer Match feature, which is undeniably the biggest move by Google towards a customer centric approach since the launch of RLSA in 2013.
By Apolline Uong | 22 October 2015 |
Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a move away from Google Hotel Finder which will be fulfilled by Hotels Ads, allowing hotels access to advertise and sell directly through Google, and, in turn, increase their brand’s visibility on the most popular search engine.
By Becky Dunford | 01 October 2015 |
As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!
By Matt Hawes | 15 September 2015 |
Google have announced a new update to its mobile algorithm in an effort to improve user mobile browser experiences. From November 1st, mobile web pages that show an app install interstitial (large overlay ads that suggest you download the site's app) which hides a significant amount of page content will no longer be considered mobile-friendly.
By Daniel Cody | 26 August 2015 |
Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.