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Bing Ads - A Sea of Summer Changes

Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.

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Press

UK Boutique Hotel queries outnumber those in short, long-haul destinations 3:1

There were three times as many online searches for Lifestyle & Boutique hotels in the UK than there were for those located in short-haul and long-haul destinations combined, reveals the latest analysis of specialist hotels search data from Greenlight.

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Press

UK: 28% uplift in car hire search volumes, short-haul destinations see biggest rise

Car rental search volumes in August saw a 28% uplift on May levels and queries for vehicle hire in short-haul destinations saw the biggest increase, reveals the latest research from leading independent digital marketing agency, Greenlight.

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Press

Online searches for domestic flights and to the Republic of Ireland soar

Online searches for flights in August rose 44% on May levels and those pertaining to domestic destinations and the Republic of Ireland saw the biggest gains, reveals the latest analysis of search data for the sector by Greenlight.

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Blog Posts

Google’s Hummingbird - no big deal, for now

Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

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Press

UK: Three times as many online searches for hotels at home than away

Consumer online searches for hotels and lodgings based domestically outnumbered those located overseas by three to one, reveals the latest data from Greenlight.

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Whitepapers

Why a multi-device strategy is critical if you are going to grow in search

Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile

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