By Apolline Uong | 08 June 2016 |
For anyone who has watched (or attended) the Google Performance Summit, held in May of this year in San Francisco, it’s evident that Google is shifting to mobile. Google is releasing different solutions to make mobile strategy more efficient for advertisers in the form of better visibility with expanded text ads, responsive display ads and more accurate bids across devices. Google is also rolling out new Local Search Ads on Maps to empower online to offline strategy.
By Greenlight | 24 May 2016 |
Shopping continues to be very much a key channel for retail as it tends to be the driving force behind top performing campaigns in terms of sales and revenue driven overall, as well as an enabler to make generic terms work. Furthermore, Shopping helps drive year-on-year traffic up thanks to the ever-increasing retail space available. To take full advantage of this, we have to treat Shopping as a channel in its own right and bring the granularity and efficiencies from Search into our Shopping campaigns. Read on for all the tips and best practice insights that you need to get the most out of Google Shopping.
By Greenlight | 23 May 2016 |
The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.
By Adam Bunn | 16 May 2016 |
Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.
By Becky Dunford | 06 May 2016 |
2016 quite possibly marked the biggest shake-up to search since the introduction of enhanced campaigns. The removal of right hand side ads has caused a stir with more ad format changes due imminently. We’ve seen Google shift its focus to a more performance-based model with clear investment going towards improving mobile and Shopping performance for Paid Search with a particular emphasis on eCommerce. The removal of right hand side ads has bumped up Shopping results with Google testing the positioning, and over the last few month’s expandable Shopping ads.