Google

Blog Posts

Greater focus on persona targeting

Greater focus on persona targeting

“How can we reach a more tailored audience?” This is one of the most repeated questions that our clients ask us. We give them the option of Display or even Paid Social and they’ll get excited about the targeting options offered by these platforms, particularly as they can use existing clients’ email lists for social media campaigns. However, everything changes when we forecast conversion rates, which are typically far lower than those seen in Search.

View the blog post

Blog Posts

New Google tools in time for the holiday season

New Google tools in time for the holiday season

With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.

View the blog post

Blog Posts

Get to know Google’s RankBrain

Get to know Google’s RankBrain

It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?

View the blog post

Blog Posts

New cross-device data conversion measurement available

New cross-device data conversion measurement available

We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.

View the blog post

Blog Posts

Google Customer Match is finally here

Google Customer Match is finally here

Last month after much speculation and debate, Google finally announced the introduction of the long awaited Customer Match feature, which is undeniably the biggest move by Google towards a customer centric approach since the launch of RLSA in 2013.

View the blog post

Blog Posts

Online hotel booking made simpler with Google Hotel Ads

Online hotel booking made simpler with Google Hotel Ads

Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a move away from Google Hotel Finder which will be fulfilled by Hotels Ads, allowing hotels access to advertise and sell directly through Google, and, in turn, increase their brand’s visibility on the most popular search engine.

View the blog post

Blog Posts

The new metric from Google

The new metric from Google

As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2016 Greenlight. All Rights Reserved Terms & Conditions