By Krishna Rao | 15 August 2013 |
Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals data from Greenlight's latest report covering the fashion sector.
By Krishna Rao | 08 August 2013 |
Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.
By Hannah Kimuyu | 06 August 2013 |
For those of you that have been living underneath a rock for the past few months, here’s a quick recap on Enhanced Campaigns. Although Google has done a good job in documentation and explaining why things need to be done in a certain way, migrating to Enhanced Campaigns hasn't been as simple ‘flipping the switch’.
By Krishna Rao | 31 July 2013 |
UK consumers made over 682,000 online dating-related web queries in June, finds a new report from leading independent digital marketing agency, Greenlight. In terms of culture and preferences-related searches, the research reveals that those pertaining to Polish dating proved to be most popular.
By Krishna Rao | 24 July 2013 |
Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.
By Krishna Rao | 17 July 2013 |
Greenlight's latest quarterly holiday search data reveals the term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May. The findings come on the back of news reports that travel firms have seen last-minute bookings for summer holidays drop due to the hot weather, with some tour operators saying they might be forced to discount packages if the heatwave continues for another week. Others have speculated the weather could have the same impact on the industry as that of the 2010 ash cloud.
Integrated search and digital strategies a MUST in a competitive multi-channel and multi-device marketplace
By Paul Byrne | 15 July 2013 |
A fully Integrated digital search strategy is a difficult thing to achieve but is a must for all digital marketers in a competitive multi-channel and multi-device marketplace. The siloed approach needs to change and needs to be driven from the top. C-level employees need to realise that to deliver an integrated strategy, all departments need to be aligned to work towards the business’s goals. To really embrace it, a business needs to be ambitious and courageous.