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Press

Summer 2013 search volumes for cheap energy outstrip autumn 2012 levels

Consumer online searches for energy providers offering the most competitive rates on the market have been in steady decline since March this year, finds Greenlight's latest report covering search in this sector, perhaps due in part to a decent summer. Interestingly however, the research shows summer 2013 online search volumes have been a good deal higher than those of autumn 2012.

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Press

Online gambling takes its biggest tumble yet, on the search front

Brits spend £2.3 billion annually on online gambling, according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB). However, a new report from leading independent digital marketing agency, Greenlight, shows consumer online search volumes pertaining to sports betting, poker, bingo and casino, have suffered their sharpest drop yet.

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Press

Consumer searches for Insurance at their highest

Consumer online searches for insurance have been at their highest yet this year, reveals Greenlight's latest report and the rise of the "accidental landlord", compliments of the new generation of buy-to-let property owners, looks to have impacted search trends too.

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Press

Footwear & Accessories top online fashion searches

Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals data from Greenlight's latest report covering the fashion sector.

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Press

Browsing for beauty: Almost two in five beauty product searches made on mobile devices

Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.

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Blog Posts

So what have been the actual impacts of Enhanced Campaigns?

For those of you that have been living underneath a rock for the past few months, here’s a quick recap on Enhanced Campaigns. Although Google has done a good job in documentation and explaining why things need to be done in a certain way, migrating to Enhanced Campaigns hasn't been as simple ‘flipping the switch’.

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Press

Polish dating proves to have the most pulling power, online

UK consumers made over 682,000 online dating-related web queries in June, finds a new report from leading independent digital marketing agency, Greenlight. In terms of culture and preferences-related searches, the research reveals that those pertaining to Polish dating proved to be most popular.

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