By Krishna Rao | 04 September 2013 |
Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the biggest fashion brands and fashion retail glitterati. Greenlight was also joined by leading digital specialists and e-commerce solution providers, including Facebook, Google and Hybris, to answer guests' questions and give expert advice on an exclusive 1-1 basis.
By Krishna Rao | 02 September 2013 |
Consumer online searches for energy providers offering the most competitive rates on the market have been in steady decline since March this year, finds Greenlight's latest report covering search in this sector, perhaps due in part to a decent summer. Interestingly however, the research shows summer 2013 online search volumes have been a good deal higher than those of autumn 2012.
By Krishna Rao | 29 August 2013 |
Brits spend £2.3 billion annually on online gambling, according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB). However, a new report from leading independent digital marketing agency, Greenlight, shows consumer online search volumes pertaining to sports betting, poker, bingo and casino, have suffered their sharpest drop yet.
By Krishna Rao | 28 August 2013 |
Consumer online searches for insurance have been at their highest yet this year, reveals Greenlight's latest report and the rise of the "accidental landlord", compliments of the new generation of buy-to-let property owners, looks to have impacted search trends too.
By Krishna Rao | 15 August 2013 |
Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals data from Greenlight's latest report covering the fashion sector.
By Krishna Rao | 08 August 2013 |
Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.
By Hannah Kimuyu | 06 August 2013 |
For those of you that have been living underneath a rock for the past few months, here’s a quick recap on Enhanced Campaigns. Although Google has done a good job in documentation and explaining why things need to be done in a certain way, migrating to Enhanced Campaigns hasn't been as simple ‘flipping the switch’.