By Greenlight | 09 June 2016 |
Last night (8th June), the results of the Drum Search Awards were announced and we’re ecstatic to have won Best Use of Paid Search as part of a Programmatic Strategy for our work with ghd! To top off the good news, we were commended for our work with Dixons Carphone in the Best B2C Campaign - SEO category.
By Greenlight | 17 May 2016 |
Delivering a winning pitch for new business is something of an art form. Our COO & Co-founder, Andreas Pouros, discusses how small businesses can sharpen their content and delivery to get that deal over the finishing line.
By Andreas Pouros | 12 May 2016 |
Andreas Pouros, COO & Co-founder at Greenlight Digital, explains what it takes to create a disruptive digital marketing strategy as part of our latest Q&A series.
By Hannah Kimuyu | 18 April 2016 |
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?
By Nicky Carr | 07 December 2015 |
As we enter 2016 we’ll be saying “goodbye” to random product ads and we’ll start to embrace storytelling advertising strategies across search channels. You may recall that last year I predicted the evolution of hyper-targeted campaigns which saw brands use the power of audience targeting via their chosen medium to target customers and potential customers with tactics such as Custom Audiences. Google has now jumped on the bandwagon with the introduction of Customer Match, allowing advertisers to target their existing customers with tailored campaigns and remarketing tactics.
By Andreas Pouros | 29 October 2015 |
The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.
By Greenlight | 28 September 2015 |
UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.