By Antoni Swidlicki | 04 August 2015 |
While it’s generally accepted that content marketing should be at the heart of a future-proof digital marketing strategy, many have learned the hard way that it’s difficult to make it stick. Content creation and the pursuit of virality requires a significant investment in terms of time and resources, but these alone are not enough to achieve compelling content which drives links, traffic and social shares. There are a number of key considerations which you should keep in mind as you plan content campaigns.
By Greenlight | 30 July 2015 |
It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.
By Greenlight | 13 July 2015 |
In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.
By Aishah Bashir | 09 June 2015 |
Boasting an incredible active audience of 300 million, Instagram has emerged to be one of the fastest and most engaging social visual platform in the last few years. According to a study conducted by SocialBakers in 2014, it was found that the engagement rate across Instagram is 50 times higher than on Twitter (numbers that might make you rethink your social strategy).
By Rowan Grace Evans | 02 June 2015 |
As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.
By Greenlight | 22 May 2015 |
The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.
By Andreas Pouros | 11 December 2014 |
To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.