By Rowan Grace Evans | 02 June 2015 |
As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.
By Greenlight | 22 May 2015 |
The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.
By Andreas Pouros | 11 December 2014 |
To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.
By Greenlight | 10 December 2014 |
Toys based on the Disney blockbuster Frozen are set to top the Christmas toy sales charts after being named as number one in Greenlight’s “Most Wanted Toys League.” The fairytale-themed movie became the fifth-highest-grossing film of all time in May, and it is expected that gross revenue will increase further for the franchise over the Christmas period.
By Rowan Grace Evans | 20 May 2014 |
While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.
By Greenlight | 10 February 2014 |
Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!
By Krishna Rao | 13 January 2014 |
The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.