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Greenlight’s COO delves into the four P’s of pitching for small businesses

Greenlight’s COO delves into the four P’s of pitching for small businesses

Delivering a winning pitch for new business is something of an art form. Our COO & Co-founder, Andreas Pouros, discusses how small businesses can sharpen their content and delivery to get that deal over the finishing line.

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Blog Posts

Q&A Series: Creating a disruptive digital marketing strategy

Q&A Series: Creating a disruptive digital marketing strategy

Andreas Pouros, COO & Co-founder at Greenlight Digital, explains what it takes to create a disruptive digital marketing strategy as part of our latest Q&A series.

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Press

The Facebookification of Instagram – how can brands benefit?

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

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Blog Posts

Revive your brand message through storytelling on social media

Revive your brand message through storytelling on social media

As we enter 2016 we’ll be saying “goodbye” to random product ads and we’ll start to embrace storytelling advertising strategies across search channels. You may recall that last year I predicted the evolution of hyper-targeted campaigns which saw brands use the power of audience targeting via their chosen medium to target customers and potential customers with tactics such as Custom Audiences. Google has now jumped on the bandwagon with the introduction of Customer Match, allowing advertisers to target their existing customers with tailored campaigns and remarketing tactics.

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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Press

Nine out of ten brands failing to personalise effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.

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Blog Posts

Do you speak emoji?

Do you speak emoji?

If you’ve not come across an emoji yet, then you must have spent the last few years in a remote area without a connected device. For argument’s sake, they are essentially emoticons composed of facial expressions and visual representations of common situations. Surely you’ve seen plenty littered across your texts, emails and social accounts. Everyone uses emojis, to the point that it’s almost a form of communication in itself as it automatically transcends barriers to understanding languages by visually emulating feelings or thoughts. The internet is fluent in speaking emoji, and you’re about to see a lot more of them.

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