By Victoria Galloway | 12 July 2013 |
Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.
By Hannah Kimuyu | 04 July 2013 |
With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.
By Krishna Rao | 28 June 2013 |
Leading independent digital marketing agency, Greenlight, has scooped the award for the ‘Web Analytics & Optimisation’ category at this year’s Econsultancy/NMA The Digitals awards, which celebrate the best of digital marketing and ecommerce from around the globe.