By Krishna Rao | 18 July 2013 |
Greenlight has been shortlisted in seven categories for the 2013 DADI Awards, for the exceptional results the agency’s work has helped its clients, RS Components and Legal & General Investments, accomplish.
By Victoria Galloway | 12 July 2013 |
Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.
By Hannah Kimuyu | 04 July 2013 |
With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.
By Krishna Rao | 28 June 2013 |
Leading independent digital marketing agency, Greenlight, has scooped the award for the ‘Web Analytics & Optimisation’ category at this year’s Econsultancy/NMA The Digitals awards, which celebrate the best of digital marketing and ecommerce from around the globe.
Greenlight joins roster of expert panelists at leading advanced search marketing show, ionSearch 2013
By Krishna Rao | 05 April 2013 |
Greenlight has joined the ionSearch roster, with two members of the agency’s SEO team taking part in panel sessions. ionSearch 2013, one of the UK's leading search and social marketing conferences, takes place on April 18th -19th at the Carriageworks Theatre, Leeds, UK.
“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform
By Krishna Rao | 07 February 2013 |
Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.
By Angela Knibb | 07 February 2013 |
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.