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Greenlight announced as the winner of The Drum Digital Census Elite Poll

Greenlight has been named as the winner of the 51-100 digital staff Elite Poll in this year’s Drum Digital Census which covered three research areas – financial performance, client satisfaction and the respect of peers.

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Press

Greenlight shortlisted for seven Dadi Awards

Greenlight has been shortlisted in seven categories for the 2013 DADI Awards, for the exceptional results the agency’s work has helped its clients, RS Components and Legal & General Investments, accomplish.

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Blog Posts

The Content King abdicates and it’s Presentation that takes the crown

Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.

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Blog Posts

Mobile Advertising – What benefits will Google Enhanced Campaigns offer mobile?

With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.

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Press

Greenlight and L&G Investments win Web Analytics & Optimisation award at The Digitals

Leading independent digital marketing agency, Greenlight, has scooped the award for the ‘Web Analytics & Optimisation’ category at this year’s Econsultancy/NMA The Digitals awards, which celebrate the best of digital marketing and ecommerce from around the globe.

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Blog Posts

Greenlight joins roster of expert panelists at leading advanced search marketing show, ionSearch 2013

Greenlight has joined the ionSearch roster, with two members of the agency’s SEO team taking part in panel sessions. ionSearch 2013, one of the UK's leading search and social marketing conferences, takes place on April 18th -19th at the Carriageworks Theatre, Leeds, UK.

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Press

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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