By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.
By Greenlight | 19 September 2013 |
Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile
By Krishna Rao | 12 September 2013 |
Greenlight has been named as the winner of the 51-100 digital staff Elite Poll in this year’s Drum Digital Census which covered three research areas – financial performance, client satisfaction and the respect of peers.
By Krishna Rao | 18 July 2013 |
Greenlight has been shortlisted in seven categories for the 2013 DADI Awards, for the exceptional results the agency’s work has helped its clients, RS Components and Legal & General Investments, accomplish.
By Victoria Galloway | 12 July 2013 |
Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.
By Hannah Kimuyu | 04 July 2013 |
With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.
By Krishna Rao | 28 June 2013 |
Leading independent digital marketing agency, Greenlight, has scooped the award for the ‘Web Analytics & Optimisation’ category at this year’s Econsultancy/NMA The Digitals awards, which celebrate the best of digital marketing and ecommerce from around the globe.