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The SEO Brief: News Bites

The SEO Brief: News Bites

The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.

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2016 will be the year of new mobile SEO updates and tools

2016 will be the year of new mobile SEO updates and tools

There’s no doubt that the biggest SEO event in 2015 has been the Google mobile-friendly algorithm update in April, also known as ‘Mobilegeddon’. The vast industry coverage and actions which followed have influenced how we think about mobile, however, many issues remain unresolved and many questions have been left unanswered.

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Google’s ‘newsworthy’ update

Google’s ‘newsworthy’ update

For the second time in a month, we’ve seen Google update its core algorithm without making any official announcements. The first tweak, which was nicknamed the ‘quality update’ or ‘phantom update’, marked a change in how Google assesses content quality, whereas the most recent update (which went live on the 18th June 2015) has been dubbed as the ‘newsworthy’ update, or even the ‘news-wave’ update in some circles.

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Blog Posts

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Google Self-Drives, Pandas, and Twitter does Videos

Google Self-Drives, Pandas, and Twitter does Videos

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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Blog Posts

Google finally gets patent for the Panda algorithm

Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.

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