Algorithm

Blog Posts

Google finally gets patent for the Panda algorithm

Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Greenlight's top 5 predictions for SEO this year

From Google's Hummingbird being put to use to spot unnatural links, returning customers becoming a ranking factor on Google and misspend on schema - as opposed to authorship, we bring you Greenlight's top five predictions for SEO in 2014.

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Press

Firms potentially to invest effort in the wrong type of Search Engine Optimisation

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.

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Whitepapers

The Greenlight SEO Brief: Summer 2013

The Greenlight SEO Brief: Summer 2013

The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.

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Blog Posts

Google’s Hummingbird - no big deal, for now

Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

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