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Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Blog Posts

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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