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Magazine

SEO Strategy: Developing A Holistic Approach

SEO Strategy: Developing A Holistic Approach

This edition of our SEO magazine focuses on the wider SEO elements that are key to developing a sound strategy, from technical developments in search through to content and distribution, in order to provide a holistic look at SEO strategy in 2017.

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Blog Posts

A day in the life of a… Senior Digital PR & Outreach Specialist

A day in the life of a… Senior Digital PR & Outreach Specialist

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

How to approach the fine line between brand safety and results

How to approach the fine line between brand safety and results

The topic of brand safety is one that will not go away until it’s addressed in a satisfactory manner. Just a few weeks ago, the YouTube conundrum made headlines again when adverts appeared against questionable content for the second time in recent months. Making use of third-party ad tech to protect your brand is just one way to filter out questionable placements, however, there’s much more we can and need to do in order to win back the confidence of the advertiser.

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