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Blog Posts

Greenlight Finalists At RAR Digital Awards 2017

Greenlight Finalists At RAR Digital Awards 2017

The results of the RAR Digital Awards 2017 were published last week, and we’re delighted to announce that we're finalists in three categories: Search (100+ staff), Effectiveness (100+ staff) and Digital Strategy (100+ staff).

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Magazine

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

Data-driven marketing has become somewhat of a catchphrase and, according to CMO, 78% of marketers have either already embedded it into their marketing plans or consider it strategic to do so in the foreseeable future. As such, there are two aspects of data-driven marketing – advanced data management and programmatic buying – that sit at the core of the current data revolution that’s disrupting business models across the globe.

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Blog Posts

These five topics will increase your social shares and improve your outreach

These five topics will increase your social shares and improve your outreach

Neil Patel recently carried out analysis of his own social sharing metrics using Buzzsumo. The results were simultaneously underwhelming and superbly actionable.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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