Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 10 September 2015 |
Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.
By Daisy Atkinson | 31 July 2015 |
Recently there has been a lot of shared journalism around the topic of swipe files. If you’re not familiar with the term, a moz.com article describes it as a file of ideas/images/approaches/technologies that inspire you or you'd love to learn from.’ The idea is to keep feeding this file and ‘refer to it whenever you need inspiration.’
By Greenlight | 30 July 2015 |
It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.
By Greenlight | 27 July 2015 |
The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.