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Shoes Sector Report - July 2015

Shoes Sector Report - July 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Shoes sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Blog Posts

The new metric from Google

The new metric from Google

As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!

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Nine out of ten brands failing to personalise effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.

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