Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Google Launches Call-Only Campaigns

Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.

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Magazine

Paid Media Brief: Display Edition

Paid Media Brief: Display Edition

This edition of the Greenlight Paid Media Brief is a collection of articles focusing on one of the biggest discipline in the industry at the moment; Display. With a little help from some of our partners, including Quantcast, eXelate and VE Interactive, this brief covers everything you need to know about Display.

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Blog Posts

The Psychology of Social Sharing

The Psychology of Social Sharing

I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.

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Blog Posts

The Future of the "L" Word in SEO

The Future of the "L" Word in SEO

Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?

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