Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Content Marketing – The Medium is the Message

By Victoria Galloway | 23 April 2014 |

Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.

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Blog Posts

Content Metrics - How long is a piece of string?

By Greenlight | 16 April 2014 |

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Blog Posts

Greenlight to speak alongside Google at Content Marketing Forum

By Greenlight | 11 April 2014 |

If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.

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Blog Posts

Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism

By Victoria Galloway | 09 April 2014 |

There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?

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