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Magazine

The Year Content Will Stop Following And Will Start Leading

The Year Content Will Stop Following And Will Start Leading

Up until now, content has been a ‘product’ used to support the more traditional aspects of marketing campaigns. But as we move into 2018, we anticipate seeing a sea change here, where content will become part of the offering itself for many brands, whatever their core business is.

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Magazine

The Start Of A New Era In SEO

The Start Of A New Era In SEO

2018 looks as though it’s set to see quite a significant change to the traditional parameters of SEO, both in terms of the work that we produce and the KPIs that we measure it against.

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Press

Our Paid Media Director and Head of Paid Search speaking at Marketing Week Live

Our Paid Media Director and Head of Paid Search speaking at Marketing Week Live

We're pleased to announce that our Paid Media Director, Hannah Kimuyu, and our Head of Paid Search, Angie Knibb, will be speaking at this year's Marketing Week Live event, which is taking place on 7-8th March in London. The two-day event offers a mixture of practical, hands-on expert advice from some of the most respected specialists in the industry, spanning CRM, content marketing, strategy, personalisation, media, digital, insight, and data and analytics, to name a few.

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Magazine

Influencer Marketing Will Dominate Paid Social In 2018

Influencer Marketing Will Dominate Paid Social In 2018

Paid social has long been heralded as the ‘new way’ to tap into relevant users outside of search, thanks to its unique ability to create demand and buzz. That being said, social media users are internet-savvy by their very nature, and are quickly identifying and discarding more and more traditional paid social ads.

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Blog Posts

Influencer marketing: Learning from the mistakes of others

Influencer marketing: Learning from the mistakes of others

Influencer marketing is hardly new. Brands, and their marketing teams, have been savvy enough to know that tapping into the popularity of a celebrity can spin their product in a positive light. But for what may seem like an open goal, it’s surprisingly common for marketers to miss the mark.

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