WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
Blog Posts
Want to blog like a pro? It’s time to get more in-depth
By Edward Love | 19 April 2018 |
If you’re not producing top-tier content that scratches a real itch, you won’t keep readers interested. That’s the assertion Neil Patel makes in his article, The Surprising Secrets to Creating Content that Finally Converts. Patel runs a popular web blog that receives millions of page views monthly. His secret? He researches topics at length and writes how-to guides that solve real-world needs.
Blog Posts
The importance of web accessibility for the user
By Jason Lucas | 12 April 2018 |
As a UX/UI designer, my job is anchored around remembering that the user is at the core of every decision I make. It's my job to ensure that the content from the client is clearly and effectively displayed on the page, and that the journey for the user is as smooth and effortless as possible. At each step of the design process, I'll ask myself the question "am I helping or hindering the user journey?".
Blog Posts
Using data insights to fuel digital strategy: Introducing PRISM
By Greenlight | 09 April 2018 |
Unique data insights are highly valuable to businesses, and deliver real impact and results when used to inform strategies and high-level decisions. We've long heralded the importance of using data to underpin digital campaigns and long-term strategies, and of the value of having a single customer view and a clear understanding of who brands' most valuable audiences are, to get the most out of digital activity and to inform highly-targeted strategies. That's why we decided to tackle this head on, which led to the development of Greenlight PRISM Insights.
Blog Posts
Voice search ranking factors: Can you guess?
By Stefania Romanelli | 05 April 2018 |
Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to understand how we should optimise for voice search. The study investigates 11 potential factors and whether they do or don't affect results,
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