Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
Blog Posts
Is "Not Provided" a Big Deal for PPC?
By Angela Knibb | 24 April 2014 |
Recent rumours in the search world have been confirmed in Google’s Developer blog that Google is planning on blocking the search query data from third parties.
Blog Posts
Content Marketing – The Medium is the Message
By Victoria Galloway | 23 April 2014 |
Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.
Social
17 April 2014
The winner of our office Easter egg hunt @MarianaSaraceni! In her words "the best day ever!" http://t.co/PflMwdHFOc
We’ve transformed recent themes that have hit the headlines into egg heads for the Easter bank holiday but can you guess what they are?
Blog Posts
Content Metrics - How long is a piece of string?
By Greenlight | 16 April 2014 |
Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.
Blog Posts
Greenlight to speak alongside Google at Content Marketing Forum
By Greenlight | 11 April 2014 |
If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.
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