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Blog Posts

Greenlight Digital nominated at The Drum Search Awards 2017

Greenlight Digital nominated at The Drum Search Awards 2017

The Drum Search Awards finalists were announced via Twitter on 18th April 2017, so it was a tense afternoon in the office while we waited to find out if our entry had made it onto the shortlist this year. After the long wait, we were thrilled to find out that we’d been nominated for our work with Superdry. The Drum Search Awards are designed to celebrate the individuals and agencies at the forefront of the search category, so to have our work recognised is a great honour.

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Magazine

Programmatic Display: A Hotspot For Innovation

Programmatic Display: A Hotspot For Innovation

Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.

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Magazine

Programmatic Display And The State Of The Industry

Programmatic Display And The State Of The Industry

Programmatic trading is incredibly exciting and has become a driver in creating a closer relationship with consumers. Being able to buy and sell media in real-time means we can finally deliver a personalised experience, with innovation now sitting at the heart of programmatic.

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