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Blog Posts

The death of exact match?

The death of exact match?

Ok, I might've chosen a slightly dramatic headline, but it’s certainly not the exact match we had when I first started in search all those years ago. For those who haven’t heard the news, Google announced on Friday that it’s ‘expanding close variant matching to include additional rewording and reordering for exact match keywords’.

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Press

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.

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Blog Posts

Of ads and storytelling

Of ads and storytelling

We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.

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