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Press
Andreas Pouros appointed as CEO of Greenlight Digital
By Katrina Makins | 23 June 2017 |
Greenlight Digital, the independent, fully integrated digital agency, has announced the appointment of Andreas Pouros as CEO. This comes as Greenlight Digital’s previous CEO, Warren Cowan, takes on the position as Executive Chairman, which will see him continue to work closely with the agency and its Board of Directors, which he’ll continue to hold a seat on.
Blog Posts
Google’s data-driven attribution model: moving away from last click
By Maria Bestard | 07 June 2017 |
Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.
Blog Posts
A day in the life of an… Affiliate Marketing Manager
By Vimal Patel | 05 June 2017 |
Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.
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- SEO 294
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- Google 194
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- Paid Search 183
- Paid Media 175
- Integrated Search 164
- Brands 130
- PPC 123
- Sector Reports 111
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Greenlight
Krishna Rao
Andreas Pouros
Adam Bunn
Catriona Macleod
Hannah Kimuyu
Warren Cowan
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