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Press

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.

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Magazine

UX & CRO: Optimising Accessibility, Relevancy And Conversions

UX & CRO: Optimising Accessibility, Relevancy And Conversions

Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.

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Magazine

Content As A Driver For Purpose-Driven Marketing

Content As A Driver For Purpose-Driven Marketing

The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.

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Magazine

Machine Learning, AMP And UX: SEO Predictions For 2017

Machine Learning, AMP And UX: SEO Predictions For 2017

Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.

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