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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Blog Posts

Facebook Multi-Ads Performance

Facebook Multi-Ads Performance

The Facebook system is designed to select the best ad to show, based on the ad's bid and performance history. So, an ad that performs well will be shown more often than an ad that doesn't perform well. As a result, some of your ads may receive more impressions than others in the same ad set. All this means is that you often have to make a decision between running one banner per day or putting a few ads live together, for a few days.

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Boutique Hotels

Boutique Hotels Sector Report - January 2015

Boutique Hotels Sector Report - January 2015

A 360˚analysis of the most important search terms, trends and benchmarking data for Boutique Hotels. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

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Online Dating

Online Dating Sector Report - January 2015

Online Dating Sector Report - January 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Online Dating sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Blog Posts

The Art of Lex Appeal

The Art of Lex Appeal

What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.

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