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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
Blog Posts
The battle of the ad blocker and the Facebook fightback
By Simon Claassen | 23 September 2016 |
Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching their own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.
Magazine
True Data: Telling A Story People Can Believe
By Greenlight | 05 September 2016 |
In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?
Blog Posts
Q&A Series: Brave new world? Why marketing brands need to catch up
By Andreas Pouros | 02 September 2016 |
My last Q&A article focused on the merits of disruption and innovation with an end-user focus, so I’d be lying if I told you I believed it’s OK to sit back and react based on what’s happening around you. Brands that act as laggards tend to get caught in a cyclical game of catch-up which rarely pays off in the long-term. While it’s advisable not to jump onto whatever cool new technology comes floating about (note that I recommended that brands not act too fast to develop apps for the Apple Watch), there’s an important balance to be struck by digital marketers.
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