Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Events

Marketing to the over 55's

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

Go to Event

Blog Posts

Greenlight nominated for three categories in the DADI Awards 2015

Greenlight nominated for three categories in the DADI Awards 2015

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

View the blog post

Blog Posts

Think glocal when creating your international digital strategy

Think glocal when creating your international digital strategy

In the world of search marketing, localisation is defined as using local language, targeting local people and bidding on local keywords. Previously, many companies adopted a standardised approach to entering new countries; however, competition in local markets has meant that such a strategy isn’t sustainable or successful in the long-term, leading businesses to favour a localised strategy. Adopting a localised approach has proven to be successful, but it requires even the largest companies to customise their business strategy in order to fit the unique cultural dimensions of each specific market.

View the blog post

Blog Posts

The state of international search today

The state of international search today

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions