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Blog Posts

Humans and machines: An opportunity for a new hybrid relationship

Humans and machines: An opportunity for a new hybrid relationship

As algorithms become increasingly advanced, is there still a need for human input? In the words of Garry Kasparov, the world’s best chess player: “I'm a human being. When I see something that is well beyond my understanding, I'm afraid". We’re entering a time when our everyday interactions are increasingly led by computers and often find ourselves in situations where we no longer understand the machinations behind how they work.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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Press

Reassessing the data value exchange between brands and customers

Reassessing the data value exchange between brands and customers

Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer ‘opt-out’ upon the implementation of General Data Protection Regulation come 2018.

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Magazine

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

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Press

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it’s a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

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