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Blog Posts

Apple introduces ad tracking restrictions feature within iOS 11

Apple introduces ad tracking restrictions feature within iOS 11

Apple recently launched the latest release of its mobile operating system, iOS 11, which includes a new feature called intelligent tracking prevention (ITP). The feature has been designed to limit the ability of advertising platforms and website owners to track users across domains.

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Blog Posts

Are we ready for SERPs to be transformed by AI?

Are we ready for SERPs to be transformed by AI?

The topic of algorithm updates has been permeating the SEO community for some time now, and we’ve been observing the rankings like hawks, eager to spot any important trends. But isn’t it time we cured ourselves of this paranoia, and instead learn to get comfortable within an environment of constant flux?

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Magazine

Maximising Sales Through Organic Activity For Black Friday & Cyber Monday

 Maximising Sales Through Organic Activity For Black Friday & Cyber Monday

With traffic to retail websites expected to soar over the sales period, it’s imperative that your on-page SEO is fully optimised to deliver successful Black Friday and Cyber Monday campaigns across all your digital activity that drives users to your site.

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Magazine

10 Paid Media Tips To Drive Users From Intent To Conversion

10 Paid Media Tips To Drive Users From Intent To Conversion

Once awareness has been driven, it’s important to support your objectives with creative strategies which are aligned with consumers who are in the research phase of their journey. It’s at this stage that an optimised paid media strategy comes into play.

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Magazine

Ensure Maximum Engagement Through Content

Ensure Maximum Engagement Through Content

In addition to amplification, brands should look to build engagement into their awareness strategy, which is where branded content comes in. By planning a content strategy which includes both appealing and relevant content, you can create hype as well as relevancy.

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Magazine

Generate Brand Exposure With Display

Generate Brand Exposure With Display

The Black Friday period is saturated with brands and advertisers looking to maximise exposure, which makes inventory expensive and, to a degree, inefficient. To maximise returns, it’s important to develop a granular and strategic approach to your activity planning.

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