Hannah Kimuyu

Articles by Hannah Kimuyu

Hannah is Director of Paid Media and has worked in Paid Search for over 11 years. Hannah is responsible for managing and delivering the agency's paid media strategy for all clients.  Through this role she also consults for some of Greenlight's largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.  

Blog Posts

Integrating Social Media with Paid Search

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.

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Thinking of going global…multilingual Paid Search.

The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.

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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.

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Online ad spend has finally overtaken TV - It was bound to happen

This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...

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Google updates its US ad text trademark policy

On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.

According to Google the change will benefit both users and advertisers by reducing the number of ge...

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Behavioural targeting

Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.

Unsurprisingl...

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Clients should have automatic right to IP

In last week's Marketing Week VCCP Search claimed to be the first agency to offer clients intellectual property rights, increasing transparency of search accounts. 

First and foremost, I totally agree with the need for transparency within the search industry and am pleased that VCCP Search ...

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