Articles by Hannah Kimuyu
Hannah is Director of Paid Media and has worked in Paid Search for over 11 years. Hannah is responsible for managing and delivering the agency's paid media strategy for all clients. Through this role she also consults for some of Greenlight's largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.
By Hannah Kimuyu | 19 March 2010 |
Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has presented itself in various formats since then and many providers have come, gone, purchased one another, and rebranded.
By Hannah Kimuyu | 18 February 2010 |
Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.
By Hannah Kimuyu | 10 February 2010 |
The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.
By Hannah Kimuyu | 09 February 2010 |
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.
By Hannah Kimuyu | 02 October 2009 |
This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...
By Hannah Kimuyu | 15 June 2009 |
On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.
According to Google the change will benefit both users and advertisers by reducing the number of ge...
By Hannah Kimuyu | 02 April 2009 |
Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.