Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Magazine

Content As A Driver For Purpose-Driven Marketing

Content As A Driver For Purpose-Driven Marketing

The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.

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RT @MattWhiteway: Full house for our #uxandcrodeepdive event this morning. #cro #seo #ux @GLDigital @You_FoundIt https://t.co/h2DaZhVoYE

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RT @Rachey_Kneen: Interesting morning @GLDigital w/ @You_FoundIt #cro #seo #london #digitalstuff ?? https://t.co/0HsoYiEJ3q

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A huge thanks to our #UXandCROdeepdive event attendees today, we hope you found it insightful and have some good takeaways

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Chris Dunn, Operations Director @You_FoundIt explaining how we need to rethink site #ux completely for eCommerce… https://t.co/a7rkHd4qfr

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RT @bandstandlondon: At @GLDigital to hear more about the latest in #ux and #cro in their talk this morning.

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Our Head of #SEO, Bea Patman, discussing how to marry #UX best practice with SEO at our #UXandCROdeepdive #event https://t.co/tF9U3M2oFD

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RT @MattWhiteway: Looking forward to hosting the #uxandcrodeepdive @GLDigital this morning - stage ready https://t.co/nsf5IJJqjz

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Aannndddd our #UXandCROdeepdive event hosted by our #SEO, #CRO & #UX experts is kicking off now, great audience in today!

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Just over a week until @hannahkimuyu speaks at #PPCMasters17 in Berlin on optimising #mobile #moments @PPCMastershttps://t.co/OxkIUDq9Z0

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Very excited to welcome our guests for tomorrow's dedicated UX & CRO event hosted by our experts #UXandCROdeepdivehttps://t.co/0sclqxtAaQ

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Our #technical #SEO experts pick up machine learning, #AMP and #UX as key focal points to watch out for in 2017… https://t.co/7JsRctQ2t4

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Understand what it takes and why it's important to get your #content ready for #voice #searchhttps://t.co/DGtQQX9K9L

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Understand & improve your #Google #Analytics knowledge with our introductory one-day training- registration now ope… https://t.co/tTHuU6lTgQ

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Last chance to sign up for our #UXandCROdeepdive event on 9th Feb to understand proofpoints that matter on your sit… https://t.co/TceWinwBxC

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We're likely to see #virtual #reality play a bigger part of #digital campaigns in 2017 https://t.co/l4h5VGCLb6 https://t.co/Pb2Em8DxZJ

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Top #career #advice & words of wisdom from our COO @AndreasPouros as part of a recent interview with @idgconnecthttps://t.co/LNP6mJ1tbZ

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Our #Google #Analytics training sessions are open for registration, choose from 3 optional dates & secure your plac… https://t.co/KIDZUUoejw

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#SEO #trends for 2017 as predicted by our SEO Consultants include #Machine #Learning, #AMP and #UXhttps://t.co/tWMERgJwqr

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Understand more on the value UX & CRO can deliver to your business at our exclusive event https://t.co/izT5reAd28 https://t.co/mgHzhpB8R6

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Get a deeper understanding of #UX & conversion rate optimisation at our #UXandCROdeepdive #eventhttps://t.co/XXb7E0ZWrF

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Great insights from our COO @AndreasPouros on the best #career #advice he's received & what he'd pass on to others… https://t.co/DeiIqnBUzA

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Using #data & #audience #insights to put #customers at the heart of your #campaigns https://t.co/3mMHKA3aZe https://t.co/nU7mB5neM8

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Learn how to improve relevance & conversions of your site at our #UXandCROdeepdive #event this Thursday 9th Februar… https://t.co/qkvGSsTnij

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There's some interesting trends in the world of UX & CRO that'll grow in 2017 such as #chatbots & #haptic #feedbackhttps://t.co/Ck1r6OPW0w

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The rise & rise of #virtual #reality - how #VR #technology is bringing #experiences to your audience… https://t.co/Xg6iYkS5SY

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1/3 #marketers struggle to prove ROI, so measurement will be key to secure budget to drive growth via @exchangewire https://t.co/i6sGjOuO4Y

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One of the biggest trends that will shape 2017 will be around #audience #targeting & #customer #insightshttps://t.co/hVD8w8AaNz

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Just under 2 weeks until @hannahkimuyu will speak at #PPCMasters17 in Berlin on #mobile #moments @PPCMastershttps://t.co/hCyLmizZrz

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Magazine

Machine Learning, AMP And UX: SEO Predictions For 2017

Machine Learning, AMP And UX: SEO Predictions For 2017

Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.

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RT @JR_ELKIN: @GLDigital @PPCMasters We (@BrandVerity) look forward to listening to @hannahkimuyu's presentation! Have a great event!

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The key elements to understand & get right for your #UX & #CRO efforts explained at our dedicated event on 9th Feb… https://t.co/Nk1qWI4mVj

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Some great #career & #progression #advice from @AndreasPouros as part of an interview for @idgconnecthttps://t.co/AupVp5eo9O

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The four things that'll be important in the world of #UX & #CRO in 2017 explained in our #predictions article… https://t.co/dGYxBUaluJ

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Campaign success will be defined by how well customer-driven data is utilised to feed decisions via… https://t.co/UbHK31ygmT

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Join us at our #UXandCROdeepdive #event for insights on why understanding user behaviour is core to success… https://t.co/v4X5KgFKI4

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Our COO & Co-founder @AndreasPouros talks career advice & his advice to those looking to progress via @idgconnecthttps://t.co/AQdZahdeHo

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Here's how & why #brands need to prepare their #content for #voice #search as it continues to grow in relevance… https://t.co/5xDFX0QriP

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The digital #affiliate #marketing model has evolved with the rise of #social #media, empowering the consumer… https://t.co/Ox3vyFZ35E

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Here's how to make your #organic listings more effective in four steps #SEO #optimisation https://t.co/LtgYhljXY2 https://t.co/hVGQ5XRVc2

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#virtual #reality due to keep growing this year as #experiences on offer are proving to be beneficial to #customershttps://t.co/XVJOXzDXj7

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2017 will be year of fully #data driven #marketing, where it'll define most if not all the decisions #brands make… https://t.co/ZRIl9PxWfg

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Is your #content ready for #voice #search? Our Content Marketing Strategist explains how to #optimise for it… https://t.co/GazsWPzRfR

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Our Head of SEO, Bea Patman, speaks on the key #challenges #marketers face and why they need to be overcome… https://t.co/FLCNN2BilU

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#virtual #reality is set to grow further in 2017,& here's why it's an interesting channel to consider for… https://t.co/3DyjCcxqjY

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#marketing spend is on the up, but are marketers spending #budget effectively? #IPABellweather via @exchangewirehttps://t.co/LEwaCuGPeX

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Using #data to ensure that #customers are at the heart of your #campaigns via @_netimperative_https://t.co/YYorCac3Dc

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Join us at our #UXandCROdeepdive for insights on why understanding user behaviour is core to success… https://t.co/558yh7sSw5

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Only a few hours left to vote for work our lovely #design & #build team did for #CurrysPCWorld & #Bose @AWWWARDShttps://t.co/zgzN0Wwsy9

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Our wonderful Director of Paid Media @hannahkimuyu will be a headline speaker at #PPCMasters17 talking on #mobilehttps://t.co/cwzgNS2s46

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Our Head of #CRO & #UX explains the #optimisation #trends she believes will be most important in 2017 #predictionshttps://t.co/A2QfSoUZi1

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Discover which areas of #CRO & #UX will dominate in 2017 and why they're of value to #digital #marketershttps://t.co/BLHBsE0Nol

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Our Head of #SEO addresses some of the key issues for #digital #marketers in 2017 #pay #budget #measurementhttps://t.co/oaF9bXY7RR

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RT @Maria_Amelie: Having a master class with @Dixon_Jones at @GLDigital #majestic Seo #seo https://t.co/iY0c8nOt3I

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Get more out of your site & make use of your #data by improving your understanding of #CRO & #UXhttps://t.co/D6ewxw0DyG

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Look out... #virtual #reality is set to grow further in 2017, so it's time to get to know it a bit better… https://t.co/U7WSCoCIge

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Our Head of #CRO & #UX predicts that #haptic feedback will be 1 of a few key trends this year #digital #predictionshttps://t.co/O2xsKinS34

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Use your #data smartly to put your #customers at the heart of your #campaigns via @_netimperative_https://t.co/9zq44xdaLD

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"1/3 marketers struggle to prove ROI; need to prove how more budget can improve campaigns" via @exchangewirehttps://t.co/6si6WOO8dq

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RT @_netimperative_: Top data marketing tips: Putting customers at the heart of campaigns https://t.co/vUHwKXV3vz @GLDigital #bigdata #anal

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Understand more on the value #UX & #CRO can deliver to your business at our exclusive #event https://t.co/izT5reAd28 https://t.co/eiyGuJLdzJ

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Find out the 4 #CRO & #UX #trends that we believe will dominate in 2017 #predictions https://t.co/9qGVSXQru5 https://t.co/0edIZTDfmU

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Magazine

Four User Experience And Conversion Rate Optimisation Trends For 2017

Four User Experience And Conversion Rate Optimisation Trends For 2017

Good UX and CRO is impossible unless you’re anticipating and meeting users’ needs and expectations. Personalising your site or app for individual users ensures that they’re always met with the content most relevant to them at the right time.

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Our Digital PR Specialist uncovers the rising interest and importance of #virtual #reality #VRhttps://t.co/XDA9CESpwD

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Tech issues fixed: content and event registration now accessible and working again - thanks for your patience while we fixed the issue

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Apologies for any issues when trying to register for our event or access content, we're working on the issue as a matter of priority

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Not long until @hannahkimuyu speaks at #PPCMasters17 on how to #optimise #mobile moments @PPCMastershttps://t.co/kdBGFZrCd6

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Only a month to go until @hannahkimuyu speaks at #PPCMasters17 on how to #optimise #mobile moments @PPCMastershttps://t.co/w6T5Ik8dLQ

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RT @GLCommerceLtd: Join our sister agency for this free #UX and #CRO event on 9 Feb #ecommerce https://t.co/pi54PjqQZy

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This year we'll see a lot more of #programmatic #TV within the #display space as explained by our Head of Display… https://t.co/JmlJlOYRX1

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Understand the potential value of touchpoints on your site by joining us for our free #UXandCROdeepdive #eventhttps://t.co/lQlU26ZYtE

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We can't stress it enough, in 2017 #data & #audience insights will be key to success in #digital #marketinghttps://t.co/JBcl4FejBr

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Improve your #organic #listings thanks to these easy steps to optimise your #SEO #strategy https://t.co/LtgYhljXY2 https://t.co/5SSbWUfh2b

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Our Content Marketing Strategist explains how to prepare your #content to be #voice #technology ready in our blog… https://t.co/hcdqU8XFea

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In 2017 the #affiliate model evolve to have the #consumer at the heart of everything, even becoming the affiliate… https://t.co/jwEUJhtoRh

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Our Head of SEO, Bea Patman, uncovers the challenges within the #marketing industry via @TheMBForumhttps://t.co/FH6GXKldjb

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Very excited to see our very own @hannahkimuyu speak at the upcoming PPC Masters event in Berlin on 17th February #PPCMasters17 @PPCMasters

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2017 will mark the year that the #consumer moves into the #affiliate space & becomes a part of the process… https://t.co/1mNhqsocSt

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Magazine

The Consumer Becoming The Affiliate

The Consumer Becoming The Affiliate

Affiliate marketing has been around for a long time now – and it’s rare that a new affiliate will emerge that breaks into the circle with great significance. With the emergence and understanding of the power of the influencer model has come a variety of new technology providers which are enabling brands to share their product lines through buyer’s social media networks and then rewarding them for sharing what they’ve bought.

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The value of #marketing comes down to how results are #measured, our research finds via @DigiMktgMaghttps://t.co/zahibv3rfN

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#Voice #search is set to shake up #digital space this year - here's how you can prepare your content for it… https://t.co/iddjaS2JDk

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Don't let #BlueMonday bring you down, get inspired with our 2017 #digital #marketing #predictions magazine… https://t.co/eoQzNgyyGf

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Understand the value of user behaviour to your brand by attending our free #UXandCROdeepdive #event on 9th Feb… https://t.co/jh386ygEvb

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#data is the key to understanding your customer base, yet many don't know how to make sense of it @MarketTechNewshttps://t.co/96SLrYuE7q

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It's time that brands turn their #data into valuable insights to improve #targeting & relevance… https://t.co/YbGYnhwlhj

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#digital #marketers need to improve #measurement to prove role of #marketing within business via @DigiMktgMaghttps://t.co/jdCBQC513a

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Our SEO Executive explains how to improve your #organic #listing in just a few, simple steps in our blog… https://t.co/nkoyb1wUu6

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