Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Google Algorithm Changes in February - Part 1

On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!

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Blog Posts

Google Algorithm Changes in February - Part 3

Part 3 of my analysis of Google's algorithm, index and SERP changes in February. Welcome back to what is literally the longest blog post ever written (even Michael Martinez over at SEO Theory doesn't have a patch on me). In this post I'll be going through changes 21-30.

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Blog Posts

Google Algorithm Changes in February - Part 2

Second part of my analysis of the 40 changes Google made in February 2012. Welcome back everyone. In this post I'll be going through changes 11-20. If you haven't caught this series of posts from the beginning, I'm working my way through the 40 changes that Google have made to their algorithms, indexing and search results in February.

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Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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How much do Google rankings fluctuate in a day?

It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...

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Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

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The History of SEO, 1993-2010

One year ago I released the first version of our History of SEO infographic. This 2 page graphic was intended to collate various sources of historical SEO information about the search engines and the SEO industry into one easily digestible "cheat sheet", and since then many people have been asking if I'll be updating the History of SEO to include what happened in 2010. The answer, you'll be pleased to know, is "yes". Changes and additions include: a ranking factors chart and events timeline updated to include 2010; "Whatever happened to...?", the fate of 90's search engines such as Lycos and Excite; and more random facts for your entertainment. This years version is very long (and I mean that literally)....

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