Case study | Thomas Pink

How Greenlight designed Thomas Pink’s hybris omni-channel offering.

The Client

Thomas Pink is a luxury clothing retailer specialising in fine quality fitted shirts. In their stores they offer a personal experience to their customers offering them advice and measurements on fittings as well as providing alterations and personalised services such as made to order and monograms. They understand that their key customer base requires high quality garments but has little time to shop so they provide services for collection and delivery across their store network including pressing services and ship from store to home. Thomas Pink needed to replicate their in-store offering across all their customer touch-points and required a platform to support this as well as their digital growth plans into new territories. They wanted to overcome the challenges of their existing platform by having a lot more merchandisng control over their content and product details.

The Objectives

  • Design a central platform to support international territories for content, product offerings and currency.

  • Create the process flows to manage a range of different customer interactions such as delivery to store, buy at store and deliver to home and online returns and exchanges.

  • Propose the high level architecture of the entire solution including the internal system interfaces and 3rd party services such as payments, e-vouchers, product recommendations and US tax calculations.

  • Specified all customisations required to ensure the multi-service and multi-channel experience is delivered by internal teams and systems such as call centre and in-store point of sale.

  • Publish a full Functional Specification of the entire customer journey and the relevant order process flows and system touch-points.

The Strategy

Greenlight conducted an in-depth consulting programme to assist in gathering requirements and designing the appropriate solution on hybris. Workshops were conducted with the client, in order to ensure that we understood the issues currently being faced and what the keys goals of the business were over the next year and then to the next 3 to 5 years. Greenlight delivered an end-to-end functional design based on the hybris platform that included all relevant commerce features, channel touch-points and back-end integrations so their off-shore partner could deliver the project.

Thomas Pink case study

ECOMMERCE

Results

Build in Progress

Watch this space

"Greenlight conducted an in-depth consulting programme to assist in gathering requirements and designing the appropriate solution on hybris."

WHAT WE DID?

  • eCommerce

    eCommerce consultancy for an international brand

  • Evaluation and Specification

    Order process evaluation & documentation, functional specifications

  • Architecture

    High-level architecture and solution integration.

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