Why you need gCentral
It’s nice to know that you ranked for 200 terms on the first page, but what does that mean? At Greenlight we take a business and commercial approach to executing your SEO programme, and so gCentral shows more than your keyword ranking positions.
By correlating rank data with search term popularity, gCentral gives you insight into how your rankings translate into real audience reach that is capable of delivering traffic and revenue. This extra layer of data, allows you and us to;
- Accurately value the SEO effort.
- Allocate resources and scope appropriate SEO work where it is most needed.
- Forecast sales and traffic growth.
- Provide business cases for SEO changes.
Because we track all sites appearing in the search engine results too, we are able to build up accurate pictures of known and unknown competitors SEO efforts, and this allows us to benchmark your visibility in comparison with others in your marketplace as well.
How gCentral works
gCentral drives 4 pivotal parts of the SEO campaign management process.
Categorised keyword management, allows for segmentation of all opportunity and results analyses and reporting tasks.
Month by month audience size and opportnity analysis, drives keyword startegy, scope of SEO work, and forecasting.
Continual tracking of ranks and keyword volumes for you and and your comeptitors, gives genuine insight into the audience reach of your SEO efforts.
Aggregated comeptitor analysis, rolled up in to benchmarking reports that show your overall SEO effectiveness versus other comptitors in your market.
What our clients say
“Most agencies we’ve worked with have got some sort of rank checking tool, but Greenlight have taken the concept to a whole new level of commercial planning.”
“gCentral is the centre point for our search campaign.”
“I can’t show my directors a ranking report, but Greenlight’s gCentral reports tell us about ranking, audience reach and how our competitors are moving. This stuff is what we talk about in board meetings.”