What is the relationship between SMO and SEO?

Greenlight believes that natural search and social media sit within their own channels, and whilst there is indeed a relationship between them, each has to justify its existence in its own right, in terms of achieving measurable objectives. That said, integrating natural search and Social Media Optimisation within the same agency does have various advantages.

Firstly, a Social Media campaign could be designed to deliver natural search benefits by compelling people to link to your site in a way that triggers positive rank movements in natural search. It is important to note however that if it’s SEO links you need there are more effective Greenlight services that should be exploited.

Secondly, natural search and also paid search can be used very effectively as part of a social media campaign. For example, sites ranking on Page 1 of the search engines, in the natural or paid space, that are displaying messaging that may be eroding your brand will need to be obscured or removed. Natural and paid search experts at Greenlight can be absorbed into a social media team to achieve such aims.

Finally, SEO and PPC (including social media advertising) can be used to help kick-start a social media campaign by promoting it within search, essentially ensuring that people that are interested in the area you’re focusing on, self-declared by their search behaviour, are given visibility of what you are doing or have created.