Disparaging and damaging sites rank in my search brand space

One of the major reasons that certain brands decide to undertake a social media engagement programme is for reputational management. In many cases this is instigated by a brand owner or guardian finding that sites are being disparaging about their brand within the search results. This scenario poses huge brand risk as people that are searching for your brand are often in ‘buying mode’ and, as such, a risk to your reputation might deviate the user not only from your influence, but also directly erode your commercial performance in the process.

Greenlight operates a search governance programme of activities to minimise the likelihood of this happening, principally by providing improvements to how your domain assets are managed and ensuring that your brand space is saturated with your own properties or at least those that add positive value to your consumer brand journey. When these issues have already materialised, we will attempt to alleviate or dispel the brand risk through responding to it directly, via natural search and paid search placements, and through various other methods designed to saturate your brand space with more balanced sentiment – for instance through creating a corporate blog, a Facebook listing, news results, etc.

Greenlight also works directly with the search engines to have natural and paid search listings removed if their presence contrary to search engine guidelines or even national and international regulations and laws. This extends to sites and listings that are defaming your brand through slander, those that are assuming your identity without your permission, and those that are selling counterfeit versions of your products.

For more information, read about SocialSentry, our social media and SERP governance monitoring technology.