What is the value of a Facebook friend to your brand? Or a share on Facebook? Or a Google+ follower? A Twitter follower? A retweet? A YouTube subscriber? A repin on Pinterest?
How about a mention in a particular blog? Or in a leading news website?
What about the value of being mentioned on terrestrial TV or in a major national magazine?
Much of the social media work undertaken today is based on the assumption that you really can't quantify the value of those actions or interactions. However, if you could it would allow you to build social media campaigns aimed at achieving tangible outcomes, as you would know the impact of each social media interaction on your levels of brand awareness, brand visibility and even on your actual sales. We're talking about a watershed moment where you would finally have a return on investment (ROI) model for Social Media to drive you confidently forward.
The good news is that there is absolutely no reason why you can’t achieve this – and within just a few months! The vast majority of social media agencies will know this but are generally unwilling to allow themselves to be measured against the real impact they're having on your business, or to innovate away from basic servicing models.
It's easier for them that you remain ignorant.
Greenlight is different. We're a performance-oriented agency and have been for a decade - we like being able to point to something we have done and say that it has delivered an x percentage increase in brand visibility, or has added x pounds of directly attributable new revenue. We've built a model for social media optimisation that puts that imperative at the centre of everything we do.
It's a two phased approach that is simple in concept but requires significant agency capabilities to deliver:
Phase 1: Deep Dive Forensic Audit
Phase 2: Pay for performance activities
With a 30 strong social media team of social media experts, community managers, PR professionals, designers, developers, and more, there are no limits to the activities and campaigns we might propose and deliver from inception to delivery to measurement to drive the agreed consumer actions and responses.