Greenlight's SEO Health Framework
Because few know the exact way search engines algorithms work, most SEO methods are shots in the dark. Well intended, intuitive and reasonably directed shots... but they are shots in the dark nonetheless. Without a scalable approach to precisely identifying SEO targets, and systematic means of iteratively refining the accuracy of work, this is how many SEO agencies approaches will remain.
Greenlight’s approach to SEO however, is scientific, and a data driven route removing this opacity, and systematically improving your site to secure a competitive advantage in search engine rankings.
Having defined a commercially valuable keyword list, we work on the premise that every keyword you want to rank for has a benchmark. This benchmark exists because whether by accident or design, there are top ranking sites that have met certain characteristics, and they have set the bar.
Using our proprietary algorithms developed by our PhD’s, we assess the sites that rank on those keywords and identify what those benchmarks are, and what they consist of. This detailed analysis is done on many hundreds of algorithmic factors, in much the same way that search engines do. Factoring in key areas like site accessibility, relevancy, and link based credibility.
The result of this analysis reveals a signature we refer to as the SEO HealthTM for the keyword. This represents the level of search engine optimization required to meet or beat the top ranking websites, and measures your site on the same factors to illustrate the competitive gap.
Two teams of SEO consultants will then analyse the gaps and opportunities, and define precise, data driven improvements designed to move the needle in right direction, and your rankings upward.
These improvements could be as simple as tag changes, grander refinements of navigation and hierarchy, or more complex server side issues, and all are dealt with by the Architext team, or they could take the form of link building strategies, and the management of pagerank, which comes from the Link Catalyst team.
What this amounts to is a multi disciplinary and systematic approach to improving your SEO on all critical fronts, and when this is wrapped up with detailed rank checking and reach analysis services through gCentral, competitor benchmarking, client service and support, and cross channel, de-duplicated tracking that analyses both the contribution of SEO and paid search to the bottom line, you have the means to realise a very integrated and formidable SEO strategy.
