Case study | Pret A Manger

How Greenlight advised Pret a Manger's shop delivery platform on "owning the lunch market".

The Client

Pret A Manager is a "ready to eat" outlet and coffee specialist. Their shops prepare natural and freshly made food in their 350 Prets spanning the UK, USA, Paris, Hong Kong and Shanghai. The company wished to reinvigorate and expand their delivery platform in order to "bring lunch to the people". Their existing platform did not give them the flexibility to evolve their existing offering, mainly focused at office meeting catering, into areas such as lunch clubs and opportunities for employers to offer lunch choices to employees as a benefit. Doing this would also have the advantage of centralising control of their global digital platform for marketing and merchandising to support this initiative.

The Objectives

  • Design a central platform to support international territories for content, product offerings and currency.

  • Create the process flow to cater for fresh food ordering and fulfillment taking a Business-to-Business approach.

  • Deliver a strategy on how the customer journey and interfaces would work based on different food and drink offerings at different times of the day in different territories.

  • Build the rules related to pre-ordering and collect in-store.

  • Provide guidance and best practices of launching a web presence in China.

  • Propose the high level architecture of the entire solution including the internal system interfaces.

  • Publish a full Functional Specification of the entire customer journey and the relevant order process flows and system touch-points.

The Strategy

Greenlight conducted an in-depth consulting programme, including reviewing the existing technical landscape of the Pret A Manger delivery platform. Over 15 workshops were conducted with the client in order to ensure that we understood the business and delivered a solution specification that met the best return on investment. Greenlight worked with various stakeholders of the business to deliver a solution design that worked for the marketing, delivery and IT departments.

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ECOMMERCE

Top Results
  • DELIVERED HIGH QUALITY SYSTEM DESIGN

  • INCREASED EFFICIENCIES IN BUSINESS OPERATIONS

  • BUSINESS RISK ON APPROACH DECREASED

"Greenlight worked with various stakeholders of Pret A Manger to deliver a solution design that worked for the marketing, delivery and IT departments."

WHAT WE DID?

  • eCommerce

    eCommerce consultancy for an international brand

  • Evaluation and Specification

    Order process evaluation & documentation, functional specifications

  • Architecture

    High-level architecture and solution integration.

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