Our proposition begins by firstly uncovering, and then rectifying the main limitations faced by the existing campaign structure and strategy. We then set to expand your reach by launching your strategy into emerging channels such as performance display (ad exchanges and retargeting) contextual search or social media advertising.
Greenlight’s 360’s approach to search
- Allows you to reach your customers at every stage of the buying across multiple channels and devices
- Combines both traditional search with contextual and social media platforms
- Takes behavioural and demographic data to pre-target, then re-target your customers
- Gives ‘search like’ control and efficiency to online display advertising via the ad exchanges and more traditional publishing networks.
- We work on an International scale with over 60 partners wordwide.
- And gives Greenlight the confidence to guarantee all related targets including revenue, return on investment and volume, to the point where we will work on performance based models
Our overall objective aims to maximise efficiency in terms of cost-per-clicks, cost-per-acquisition (sale) incorporating product/profit margin, and the overall return on investment in tandem with a step change in both traffic and sales conversion.
In reality Greenlight’s 360 approach to Paid Media looks like this.
