Our approach to growing your business is to ensure your marketing and website work in harmony with one another. Ultimately, that is what conversion rate optimisation (CRO) is all about. The success of your online performance is not just about driving relevant traffic to your site, but also about generating more engagement and leads that help to drive up conversion rate and usability.
The CRO team will review your sites functionality and carry out a complete analysis to ascertain areas of improvement. Through a series of techniques, including A/B or MVT testing and other more advanced strategies, we can determine the best ways to maximize ROI.
At Greenlight, we believe that A/B testing should be at the core of any Conversion Rate Optimisation project. Using a wealth of experience, our teams will set up tailored A/B test schedules all designed to drive site conversion up, allowing your digital marketing budget to go further than ever before.
Taking A/B testing to a different level is Multivariate testing. We will develop a range of tests, of varying combinations, and show them randomly to your sites visitors. Whilst the tests are running each set of results will be analysed to understand which combination of changes are delivering the best results. By the end of the test schedule, the team will have found the best possible page variation for your specific site.
From conception, to build, and all the way through to the marketing and promotion of your products and services, our deliverables have your customer’s user experience in mind. Using all analytics tools we will evaluate how your customers are interacting with your site, often revealing unnecessary bottlenecks. We will help ensure your customers are able to navigate through the site, follow an active site journey that leads from clicks to sales.
When you’re doing tactical campaigns across multiple channels, you often need extra support from your site to give just the right landing experience to drive conversions. That’s why we build custom landing pages. From static pages and microsites, to dynamic database driven templates for thousands of categories and SKU’s, allowing us to augment our clients marketing and drive sales growth.
There is nothing more frustrating for an advertiser than checkout abandonment. These are customers that have committed to buy, but for whatever reason have decided to leave the site and potentially fulfil their needs elsewhere. Whatever the reasons for abandonment, we will help locate and fix the problem - be it payment gateway systems, guest checkouts, order fulfilment processes, or delivery and collection options.
Sometimes simply watching people navigate your site can reveal a number of essential, game changing challenges with your site. Our team will facilitate a series of tests based on what you want to achieve from your site. Live participants are then monitored as they carry out a series of tasks on your site.
Need help with Google Analytics? Let our team help you understand your data and how to get the most out of it. The team can also help with the set-up of Google Analytics, from tracking and reporting, all the way through to Goal and Conversion creation. Our team can do all of the hard work for you, allowing you to focus on the things that really matter – driving revenue.