Good data…leads to good decisions!

To quote a relevant idiom: “If we have data, let’s look at data. If all we have are opinions, let’s go with mine”. Sadly, many companies are only scratching the surface with their analytics and data strategy, and so good actionable data tends to be an exception rather than a rule. This means the same formulas get repeated.

So we decided our goal was to unearth, join up, & structure that data, to challenge assumption, and to bring the type of clarity that will make channels, activities, websites and teams, better drivers of growth.

There’s much more to marketing effectiveness, including delivering a return on investment (ROI). Our approach to any new campaign starts with predictive modelling, to ensure it is optimised to deliver the best results. Afterwards, we use our measurement analytics to determine our success in order to implement the findings to future campaigns. We like to make your data as accessible and as easy to digest as possible. That’s why we channel your data into one integrated resource.

Analytics consulting

Analytics consulting

Understand your customer’s one tag, track and purchase at a time. We’ll show the important metrics that are the stepping stones to realising your business’ potential.

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Attribution modelling

Attribution modelling

Knowing how and when to invest your assets is key to effective attribution modelling. Find out how we can help.

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SEO PPC trade off

SEO PPC trade off

Become the master of your digital radius by knowing what to spend and where to spend it. Organic search and paid media go hand-in-hand and we’ll show you how to compliment them.

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Conversion rate optimisation

Conversion rate optimisation

Improve your website’s performance by using informed insights, breed tools and a real hunger to grow. Let us show you what you can achieve.

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Greenlight Gossip

The rise of the digiboomers

Our Blog

10 Sep 2015

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via d...

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Case Study: L&G Investments

"We are ecstatic with the impressive work Greenlight has done for L&G Investments over the past year and we are delighted that all of the hard work has culminated in winning the Web Analytics & Optimisation award at The Digitals. The insights into customer behaviour, analysed by Greenlight's OneHydra platform, has allowed L&G Investments to target its customers at a granular level never seen before, resulting in our most successful online ISA season to date."

Shaun Ashdown, Digital Strategy Manager, L&G Investments

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What Our Clients Say

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Right from the off Greenlight completely understood our brand, and understood what was important to our customers.

Adarsh Rangaswamy
Millennium & Copthorne Hotels

About Greenlight

Greenlight is the No1 digital agency in the UK, based on performance and client & peer feedback, and a full service partner with the right skills, technology and insatiable thirst for results, to deliver real digital growth.

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