Greenlight

Traffic Report

Hannah Behavioural targeting: Greenlight investigates

by Hannah Kimuyu

Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube...

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Andreas Social proof and search marketing – winning the click

by Andreas Pouros

Social proof, the inclination towards herd behaviour and positive association, is an incredibly powerful phenomenon that can be used to attract more customers through search....

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Top stories

Google launches behavioural targeting programme

Online ad spend up by 17%

Google and Louis Vuitton trademark wrangle continues

Half of all web traffic comes through search engines

Google launches Street View amid privacy outcry

British search engine to take on Google.

 

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Announcements

Kwik Fit

Kwik Fit Insurance hands search account to Greenlight

Kwik Fit Insurance has appointed Greenlight to manage the brand’s entire search marketing account following a competitive five-way pitch. Kwik Fit Insurance is one of the UK’s leading insurance intermediaries and has tasked Greenlight with developing a combined search strategy, aimed at increasing uptake of Kwik Fit Insurance products.

Full press release

The Times

Greenlight ranks in ‘The Sunday Times Best Companies to Work For’ 2009

The Sunday Times 100 Best Small Companies to Work For list takes in the views of 34,295 employees at 565 SMEs. Greenlight was included on the 2009 list, published on 1st March, and is the only search agency to feature on the list.

Full press release

Greenlight research

Webinar

Flight bookings

Sector report: Flight bookings March 2009

Which websites are the most visible for flight related searches? Compare the top airlines and aggregators and see how well they’ve ranked in the last quarter for terms such as ‘cheap flights’, ‘New York flights’, ‘flights’ and more.

 

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Webinar

How to build brands through search engines

Think search marketing is simply about clicks and conversions? Think again. For clever and underexploited advice on how to use search engines to achieve your brand goals

 

Register now

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