Online communities – commercially viable?

by Andreas Pouros
What can online communities mean for your business? This and much more is discussed in our recent white paper, ‘Transience and transparency: online communities and their commercial viability’. In the meantime, Andreas Pouros provides a taster of the paper and sums up the situation for businesses.
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Google scraps best practice funding - End of an era or heralding a new dawn?

by Hannah Kimuyu
With the news that Google is to scrap its best practice funding programme – worth an estimated £50m a year to EMEA agencies – it seems the halcyon days of Google agency kickbacks are well and truly over. But is there all that much to miss? Hannah Kimuyu sets out the likely impact of this imminent change in policy.
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Top Stories

Google introduces changes to Quality Score system

Majority of UK internet users search for branded terms

New search site to rival Google?

Search ad spending grows apace

Yahoo! share of UK search spend drops further

Microsoft acquires Ciao in £265m deal

Announcements

ghd appoints Greenlight for integrated search services

ghd, the world leader in ceramic hair stylers and products, has appointed Greenlight to manage its search engine marketing. The PPC account was previously held by MVi Manchester. The brief takes in both natural and paid search, and will include the application of SearchSentry™, Greenlight’s in-house brand defence tool.
Full press release | Coverage