Publication: Media Week

Date:  23.09.08

LONDON - Specialist search marketing agency Greenlight has ousted I-Level to land the paid search account for NatMags.

The appointment extends the publisher's relationship with Greenlight, which also delivers paid search for its digital division, Hearst Digital Network, including Handbag.com, Allaboutyou.com and Getlippy.com.
The agency's first task will be to develop a Christmas campaign to promote subscriptions to NatMags' titles in the run-up to the festive period, using two of its proprietary paid search technologies.

One programme works with client inventories and to ensure pay-per-click ads created for display in search engines are accurate, while the second search technology uses artificial intelligence to deliver efficient paid search campaigns by optimising spend.

Other recent Greenlight wins include Co-operative Financial Services and VideoJug.

Back to Newsletter