VideoJug hands paid search task to Greenlight
VideoJug,the world’s most popular video learning site, has appointed independent search marketing agency Greenlight to handle its paid search activity.
Launched in September 2006, VideoJug offers a wide range of online videos on an exhaustive list of topics relating to everyday life. The films appear in a variety of formats including ‘How to’ guides and ‘Ask the Expert’ interviews, providing bite-size video tutorials and guides on subjects ranging from relationship advice to cleaning tips and recipes.
Greenlight’s Pay Per Click (PPC) campaign will target the website’s entire inventory of videos, with the aim of widening VideoJug’s visibility and user outreach, whilst maintaining low costs and ensuring video content is always accurate and up to date. It will include the implementation of Adapt and Quant, two of Greenlight’s in-house technologies. Adapt works with client inventories and stock levels to ensure that PPC adverts created for display in search engines are always 100% accurate in terms of product specs, pricing and availability. Quant intuitively optimises bids amongst vast portfolios of keywords. These technologies are ideally suited to companies like VideoJug, with large product databases.
Hannah Kimuyu, PPC Director, at Greenlight, said: “VideoJug is a major player in today’s online video market and we are delighted to have been chosen to manage paid search for the brand. The website has a unique offering that has already proved popular with users. Our aim will be to bring a constantly updated site to a wider audience.”
Charlie Peachey, head of marketing at VideoJug, added: “We were impressed by the sophisticated paid search techniques offered by Greenlight and by their approach to creating and delivering a campaign. We look forward to seeing the results of our collaboration.”
Recent Greenlight wins include Co-operative Financial Services and Abercrombie & Kent.
Notes to editors
Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.
Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.
Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.
www.greenlightdigital.com |
