Greenlight’s paid search platform recognised at E-consultancy Awards

SearchSentry™ highly commended for Innovation in Paid Search

Greenlight’s brand defence platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category.

Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity and providing brand managers with detailed information on who is bidding on their brands. It then mines the collected data so that a plan of action can be drawn up to help brand managers defend and control their brand.

This most recent success is the latest in a string of awards for the agency. Last month, Greenlight was ranked 14th in the Deloitte Technology Fast 50, which lists the fastest growing technology companies in the UK. In addition, Greenlight came 21st in the Sunday Times Technology Track 100 2008 and 88th in the Deloitte Technology Fast 500 EMEA.

Greenlight works with over 50 of the UK’s leading brands, and provides specialist search engine optimisation (SEO) and pay per click (PPC) services for the likes of ASDA Wal-Mart, Lastminute.com and Alliance & Leicester. Recent wins include NatMags and ghd.

Greenlight’s CEO and founder, Warren Cowan, said: ‘SearchSentry™ has been an incredibly successful tool. All of Greenlight’s technologies are developed in-house and we are really proud to add this one to our growing portfolio. It is great to be recognised in this way, especially by a well-regarded digital resource like E-consultancy.’

For more information contact:

Louisa Papachristou at Greenlight T: 020 3326 6231 E: louisa@greenlightdigital.com

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