London -Wednesday 25th April, 14:00 – 17:15
Level 14, The Broadgate Tower, Primrose Street, EC2A 2EW
Social Media B2B and B2C Seminar and Workshop
With Paul Byrne and Jack Adams
Social Media: Business to Consumer
Social Media for the Business to Consumer market is about creating a tangible relationship with the consumer. Greenlight's Director of Social Media, Simon Rogers, will take you through the steps to building a strong relationship with the consumer that results in value for your business. In the session Simon will discuss creating winning content plans, usability and social graph optimisation. Participants will leave the session with the tools necessary to create a B2C Social Media programme they can be proud of.
Social Media: Business to Business
Social Media for the Business to Business market is about creating a company identity that resonates and travels; validating the value of your services and products. Greenlight's Director of Social Media, Simon Rogers, will teach you how to build relationships with key stakeholders and decision makers at target businesses, creating a corporate image, and establishing authority using Social Media. Participants will leave the session with the tools necessary to create a B2B Social Media programme they can be proud of.
Social Media Director
Simon’s career spans over 20 years during which time he has held various positions in the UK, US and Europe within the Business Intelligence space working for globally recognised organisations including Burberry, Cap Gemini and Xansa.
He first became aware of the importance of Social Media just over a decade ago. It was subsequently that he co-founded Market Sentinel, a Social Media agency in 2004 delivering technology and associated services across many markets and sectors, solving a variety of business problems including Reputation and Crisis Management, Market analysis and Marketing Effectiveness. More recently, Simon worked for Cymfony, a Kantar Media company and part of WPP looking after their operations in Europe.