London -Wednesday 23th May, 14:00 – 17:15
Level 14, The Broadgate Tower, Primrose Street, EC2A 2EW
Social Media and Display
With Simon Rogers
Social Media 101
This fun and interactive session will focus on all the basics of Social Media sites. Simon Rogers, Greenlight's Director of Social Media, will take you through the ins and outs of the hottest social sites including some up and coming platforms your business should be paying attention to. Additionally Simon will take the class through quick wins in Social Media hygiene, measurement and design. The course will end with quick tips and tricks for proving value internally.
Google Display Network Including Remarketing & YouTube
With the world of PPC evolving over the past few years, traditional PPC marketers are finding more and more opportunities to expand the number of platforms and channels which fall under their remit, and therefore the potential to grow revenues they deliver. The course helps delegates understand how using traditional PPC techniques can help identify and develop successful paid media strategies, whether it be through the Google display network, or through YouTube.
Social Media Director
Simon’s career spans over 20 years during which time he has held various positions in the UK, US and Europe within the Business Intelligence space working for globally recognised organisations including Burberry, Cap Gemini and Xansa.
He first became aware of the importance of Social Media just over a decade ago. It was subsequently that he co-founded Market Sentinel, a Social Media agency in 2004 delivering technology and associated services across many markets and sectors, solving a variety of business problems including Reputation and Crisis Management, Market analysis and Marketing Effectiveness. More recently, Simon worked for Cymfony, a Kantar Media company and part of WPP looking after their operations in Europe.
Paid Meida Director
Hannah has been working in Paid Search for over eight years. As Greenlight’s Director of Paid Search, Hannah is responsible for managing and delivering the agency’s paid search strategy for all clients.
Through this role she also consults for some of Greenlight’s largest international clients, including American Express, Octopus Travel, New Look and the Cooperative Financial Services.