London -Wednesday 26th September, 14:00 – 17:15
Level 14, The Broadgate Tower, Primrose Street, EC2A 2EW
Link Building & SEO Copywriting
With Gianmaria Caprini, Andy Edmonds and Victoria Galloway
Link building is an ever evolving process and during this half day event we will cover past and present link building methods from the early days of search engine submissions and reciprocal linking through to more creative campaign based link building and the importance of including social channels in today’s strategy. Designed for professionals who’ve had some prior exposure to link building, the course includes a mix of expert tips, case studies and group exercises to challenge your current thinking. The course aims to introduce innovative and creative link building strategies that utilise your company’s assets to increase direct traffic, rankings and overall visibility of your website.
The balance between compelling copy that people want to read, share and return to, and copy that will rank well in search engines, is a delicate one. Our half-day course is designed to help you strike that balance to achieve higher search engine rankings for your web pages and drive more traffic to your website. Through a mix of business examples, case studies and group exercises, our experts will teach you the necessary skills, to make your copy both accessible and relevant to search engines. This course will ensure that whether you are writing for websites, blog posts or affiliate sites, you will be able to produce content that stands out in online searches and ultimately attracts clicks and conversions.
Head of Off Page Stratergy
In his position, Gian leads the off page strategy for all Greenlights’ clients providing innovative organic solutions to improve rankings and visibility. He coordinates a team of copywriters, content managers and digital creatives.
He is an experienced multilingual digital marketing strategist, expert in Search Engine Optimisation, Social Media and Online PR. Prior starting to work in SEO, he studied brand promotion and reputation management strategies for private and public bodies as part of his academic career.
His work experience in different cultural environments includes Italy, China, Spain and United Kingdom.
Senior Web Relations Manger
Andy is responsible for overseeing the link building activities for global and national companies as well as local businesses. These brands include Sky, Thomas Cook, Santander and New Look. Andy assists in the development and initiation of unique link building campaigns for businesses of all sizes adding to the overall SEO strategy and leading to significant results.
Since joining the company in 2010, Victoria has become an integral part in the ever-evolving process of developing engaging content for the online sphere. Working across a broad range of clients, Victoria has delivered many successful content strategies and continually strives for creative excellence.
Victoria started her writing career as an in-house copywriter for a lifestyle PR agency, producing copy for high end clients. Now head of copywriting at Greenlight, Victoria designs and executes bespoke content strategies that reflect and embolden brands within the now seemingly cavernous online world.