London -Wednesday 27th June, 14:00 – 17:15
Level 14, The Broadgate Tower, Primrose Street, EC2A 2EW
Intorduction to SEO and PPC Seminar and Workshop
With Adam Bunn and Hannah Kimuyu
Search engines are constantly changing and over the past couple of years the pace of this change has been accelerating. While the fundamentals of a sound SEO strategy are much the same as they ever were, this course covers a collection of varying topics loosely grouped under the topic of "SEO in 2012" that can be used to gain the edge over your competition. The course aims to explain these developments in clear terms and above all get delegates thinking about how they can embrace changes for the good of their businesses rather than worrying about the ever changing nature of SEO and the effect that the next big thing is going to have on their rankings!
Google is forever changing the landscape of PPC, with at least ten major innovations per year in the last five years. The Advanced PPC course ensures delegates are aware of the major changes across PPC, with advice and recommendations on how to utilise the new release to drive the best possible return on their PPC budgets.
Since joining Greenlight in 2006, Adam has trained, strategised and provided consultancy for numerous clients including Vodafone UK, American Express, Monarch, CFS and Santander. In tandem, he has built a team of world class SEO Consultants and SEO Analysts, first in his capacity as Senior SEO Consultant, then as Head of SEO and now as SEO Director.
Adam is responsible for the strategic direction of Greenlight’s SEO consultancy, link building products and services and oversees many of Greenlight’s large scale SEO copy projects. He also runs Greenlight’s internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events such as Search Engine Strategies.
Paid Meida Director
Hannah has been working in Paid Search for over eight years. As Greenlight’s Director of Paid Search, Hannah is responsible for managing and delivering the agency’s paid search strategy for all clients.
Through this role she also consults for some of Greenlight’s largest international clients, including American Express, Octopus Travel, New Look and the Cooperative Financial Services.