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‹ Holidays Sector Report, Issue 13, May 2012 Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012 › 17 th May 2012

Search and Social Media Survey 2011/2012

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3 Comments

#1

Greenlight

18th Dec 2012, 04:17PM

Our survey did not ask respondents how many times (per day/week/month etc) they click on advertisements. It did however ask that they indicate if they "click on advertisments or sponsored listings in Facebook regularly, often, rarely, never or don't use Facebook".  The response was as follows: Never - 44%, Rarely 31%, I don't use Facebook 13%, Often 10%, Regularly 3%.

#1.1

Irina Yakhneeva

19th Dec 2012, 09:26AM

Thank you. Let me ask you one more question - why the total sum of responses is 101%?

#2

Irina Yakhneeva

18th Dec 2012, 11:37AM

Thank you for the information. However, what does it mean that people click on advertisement 'rarely'? One click per two weeks or one click per month or other frequency?