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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re
For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..
Whitepapers
Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012
Whitepapers
A Guide to Social Media Jargon: Breaking the social media code
For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unfamiliar phrases or baffled by a series of recognizable words that have been repurposed and redefined. Some will explore the new network until they become confident in this next generation lingo. Many will abandon the site because it is confusing or overly complicated. As a result, a social network may lose a potential advocate all over some silly words.
Whitepapers
PageRank Basics: The Science bit
Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.
Whitepapers
The effects of weather on Internet retail sales
The weather is a recognized contributing factor to offline and online footfall in the retail sector. Given the tactical capabilities inherent in the paid search channel and the value in justifying and planning natural search campaigns with a long-term seasonal view, a closer examination of the impact of changes in the weather on consumer activity is an important area of consideration.
Whitepapers
Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?
The question is simpler than the answer...
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