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Blog Blog
13 th Aug 2012

Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?" While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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Brands , Facebook , Olympics , and more...
Blog Blog
31 st Oct 2007

Exploiting Universal Search – Part 2

This month the focus is on how to optimise your video content so that you can get the best possible visibility in Natural Search for that content. There are typically three ways a consumer will use a search engine to find your video content.

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Blog Blog
15 th Feb 2011

Why links should be an important part of your SEO activity

What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.

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Blog Blog
22 nd Jun 2007

Ask.com overhauls search service

Chris Sherman once compared Ask.com to Apple. Ask CEO Jim Lanzone remarked to me that he liked the comparison because it spoke to quality and innovativeness. Indeed, among the top-tier search engines Ask has arguably been the most innovative. In one sense it has to be. Without that effort it might lose hold on the roughly 5 percent search market share it currently has.

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