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Press Press
02 nd May 2013

Report reveals the most visible Lifestyle & Boutique Hotel sites, online

Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.

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Brands , eCommerce , Google , and more...
Press Press
28 th Mar 2013

Domestic locations dominate Hotel searches, London and Edinburgh top the list

Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from Greenlight.

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Brands , eCommerce , Hotels , and more...
Press Press
26 th Mar 2013

Web searches for popular holiday terms and destinations suffer significant drop

As the Easter getaway approaches, some tour operators in the UK are reporting an impromptu boom in holiday bookings to warmer destinations including the Mediterranean, triggered by March’s extreme weather. Not a minute too soon, as quarterly data from Greenlight, ‘Holidays – Issue 16’, which profiles consumer search behaviour in this vertical, found that in February, a key selling period for the travel sector, UK consumer online searches for holidays totalled 1.2 million, down significantly on November’s 2.9 million

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Holidays , Paid Search , SEO , and more...
Blog Blog
31 st Oct 2012

Top 10 Twitter Tips

The infamous Waitrose Twitter Campaign #WaitroseReasons which asked consumers to complete the sentence “I love shopping at Waitrose because…” (with some fantastic answers!) showed how successful Twitter can be when used as a marketing tool. Here are our tips for insights into what you can do to enhance your Social Media campaigns.

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Analytics , Brands , Retail , and more...
Blog Blog
18 th Oct 2012

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

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Google , Holidays , and more...
Press Press
18 th Oct 2012

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

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Google , Holidays , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
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