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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Press
Domestic locations dominate Hotel searches, London and Edinburgh top the list
Press
Selftrade selects Greenlight as its SEO Partner
Blog
Images increasingly important to search yet few sites are optimised to take advantage
Press
Entertainment searches have fallen 13% since January, with games suffering the most
Blog
Entertainment-related search volumes down 13 per cent
Whitepapers
PageRank Basics: The Science bit
Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.
Webinars
Natural and Paid search Predictions for 2011 - Webinar
Earlier this year, Greenlight’s SEO and PPC teams, shared their thoughts on what 2010 would deliver for search marketing. How did they unfold?
What happened with Twitter and Google Integration, ‘Microhoo’, Google Audio Indexing and the expected changes to Google AdWords?
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