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Press Press
11 th Sep 2012

Greenlight rolls out Pay for Performance Social Media model

Greenlight rolls out Pay for Performance Social Media model Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.

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Brands , Facebook , Google , and more...
Press Press
10 th Aug 2012

Gmail in search results will make site visit data tricky to track for marketers

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. This, says Adam Bunn, Director of SEO at Greenlight, will over time, make personalised search a bigger deal, and swell the number of visits to sites that can’t be tracked to the keyword level due to logged in users appearing as “not provided” or similar in Google analytics. Marketers will need to seek out technology solutions to help plug the data void.

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Analytics , CTR , Google , and more...
Blog Blog
10 th Aug 2012

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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Analytics , CTR , Google , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
Blog Blog
11 th Jul 2012

Can Fashion stay still for SEO?

Because of fashion's transient nature, writing a press release around the subject can seem redundant. Nevertheless, when it comes to search engine optimisation (SEO), where keywords are concerned, knowing where content is going is vital.

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Brands , Copywriting , and more...
Blog Blog
03 rd Jul 2012

Joined up Marketing: In with the old, in with the new

Online marketing activities, from SEO, pay per click (PPC) and the new frontier of social media, are often found not only running independently of each other but of all other PR and marketing activities within a business. Now that these new media channels have proved they are here to stay, the important thing for businesses is how to go about complete integration with the other long standing and established channels.

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Brands , CPC , Facebook , and more...
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