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07 th Feb 2013

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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Advertising , Analytics , and more...
Blog Blog
07 th Feb 2013

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Advertising , Adwords , and more...
Blog Blog
31 st Jan 2013

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Advertising , Brands , and more...
Press Press
31 st Jan 2013

Facebook ad revenues are up - but is the trajectory sustainable?

Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of the Social Network’s overall ad revenues. However, according to Andreas Pouros, COO at Greenlight, there are indicators Facebook has achieved this growth by being as aggressive as it can be in pushing advertising to the masses within the confines it currently works in. Research* from the agency also suggests consumer apathy could pose a significant threat to future growth.

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Advertising , Brands , and more...
Blog Blog
15 th Nov 2012

Christmas shoppers are expected to spend a total of £86bn this year

Advent Calendar from Greenlight provides digital marketers with tips to make Search and Social Media campaigns successful in time for Christmas 2012. With online sales in 2012 predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Brands , eCommerce , and more...
Press Press
15 th Nov 2012

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Brands , eCommerce , Facebook , and more...
Blog Blog
19 th Oct 2012

How should you take your business mobile?

The explosion of smart phones and tablet devices onto the market has meant that for businesses with an internet presence, having a mobile strategy has gone from a ‘nice to have’ feature to being an integral part of an online businesses strategy.

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Browser , Internet , Mobile , and more...