Aboutopen
Blog Blog
19 th Oct 2012

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

View the blog post »

Algorithm , Digital PR , and more...
Blog Blog
26 th Jul 2012

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

View the blog post »

Brands , Copywriting , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

View the blog post »

Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

View the news item »

Adwords , Analytics , Brands , and more...
Blog Blog
15 th Feb 2011

Why links should be an important part of your SEO activity

What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.

View the blog post »